By Marianne Mitsui
One of the press secretaries‘ main goals is to disclose their client in the media. This is because the exposure in the media is essential for the growth of a professional or a company. Therefore, the story suggestion is the main way to achieve the client’s exposure.
With the press release ready, the press secretary can suggest the story before the general delivery, exclusively for a specific journalist, or even after as a way of monitoring the submitted material (follow up). The important thing is that the story from the press release is directed to the appropriate editors. In some cases, you need a hook to attract the journalist’s attention.
When suggesting the story, you have to bear in mind the relevance of the subject to the media so that the story has a highlight in the newsroom, where journalists receive thousands of daily story suggestions.
