Content marketing or content production
By Rogério Artoni Content marketing is, in fact, a term for generating content which brings effective results for a company through its digital platforms. Remember that people are increasingly avoiding advertising and seeking information that they consider relevant. Considering this, having a customized digital content production, targeted to your audience within your website or blog […]
SEO integrated with press office or public relations
By Rogério Artoni The press office job has often been considered a distant partner of SEO (search engine optimization). Nowadays, the work involving SEO and press office activities must be thought of in an integrated way, because one service completes the other. SEO aims to improve the visibility of a website in search engines like […]
SEO TIPS TO HELP YOUR TEXT MAKE THE TOP SEARCH RESULTS
By Thamyris Barbosa Impeccable language and editing strategies are no longer enough to put your text among the most read of the week. These aspects are important, sure, even fundamental. However, they are not tracked by the search engines when finding the text in the ocean of information that makes up the internet. To make […]
What is a press conference?
By Núbia Neves It is common in fiction to watch films that have a scene where journalists gather in a room and ask questions after questions for interviewees who are going through a crisis. Besides fiction, another occasion at which we commonly come across in press conferences, is in football: players and coaches sit in […]
What type of information can make news?
Not everything that happens inside a company is news. Not everything we think is relevant, is interesting for the public, or even interesting for the media. The analysis to understand why certain subject is newsworthy and others are not, requires previous knowledge about the routines of newsrooms. In his book “Assessoria de Imprensa e Relacionamento […]
Learn the mistakes that should be avoided in internal communication
By Núbia Neves The internal image of a company still may not be treated with the priority it deserves, however, communication between company and employees is as important as communication with any other stakeholder. If you asked “stakeholder?” Yes, you got it right. Employees are certainly one of the main targets that a company should […]
Social media can be great allies for companies that are coming to Brazil
By Alan Mariasch We are one of the most passionate people about the online world. According to a recent study by Conecta about our virtual habits, the young Brazilians connected to the Internet have an average of seven accounts in social media, and 96% of them are on Facebook, whose app is present in 88% […]
Media Training glossary
Assignment: guidance that reporters receive describing what kind of story will be made, with whom they should speak, where and how. It may also be the focus on any fact. Audience: method for measurement of affected people. Briefing: set of information on a given subject, project or service. Closing: when the journalists are producing or […]
Media Relations versus Communications Agency
By Maira Manesco Media Relations and Communications Agency define different activities and often cause confusion to the inexperienced and to professionals beginners. In general, all staff operate managing information between company/customer/product and its stakeholders. Generically, they both play more than the simple role of caring for the image of their client. The media relations is […]
What are key messages?
By Maira Manesco The key messages guide organizations to communicate and consolidate the main ideas of the brands/products/services to its stakeholders. These messages verbalize the personality of what will be exposed. Before a presentation to your audience; whether it is press, employees, government or community; it is important to define what are the messages that […]