Social networks are constantly evolving. Managing profiles and pages on social networks represents the connection between clients and companies, who need to work on their digital presence in order to generate new opportunities and insights for their business.
Digital channels enable companies and users to communicate, find each other, and share content. The schedule includes daily posts, interacting with users, producing texts, images and videos, multimedia coverage of events, and a monthly report with metrics and analyzes.
Race has a multidisciplinary team to keep your social networks updated based on tailor-made planning.
Producing content for social networks
Social networks are an important part of everyday life for many people around the world, who use different platforms for connecting, informing, and consuming content.
To secure engagement and interaction, it is necessary to provide relevant information, follow a schedule and, if possible, use multiple online platforms.
Race Communication’s role is to create content specifically adapted for each social network. The goal is for users to know and be interested in your business. For this to be plausible, content planning relies on exclusive information, attractive images, links to other pages and integration across channels.
Content can be created exclusively by the agency or in partnership with the clients, and this flexibility guarantees better results and content with the clients’ DNA.
SAC 3.0
Customer Service Centers (SAC) emerged in the 90s with the progress of technology. Support was only possible over the phone and customers registered a complaint, suggestion, or compliment about a service or product. With the growth and spread of social media, there has been a transformation in the customer service industry. Companies and consumers saw a new and convenient direct contact channel.
Digital channels, especially social networks, have become essential for leveraging the business, gaining visibility and strengthening the relationship with the target audience. SAC 3.0 consists of offering an effective service that meets the needs of today’s more demanding and informed consumers. The company can use several integrated channels, such as telephone, email, and chat, automating part of the service without neglecting customization,.
In addition, Race can interact with complaints communities, such as the Reclame Aqui portal. Maintaining the level of complaints handled contributes to the company’s good reputation.
Metrics and measuring results in social networks:
A metric is a measurement system that quantifies a trend or characteristic and is used for clarifying facts, analyzing causes, and looking at future events. Measuring results in social networks is based on social market principles, that is, on reputation. Only by monitoring and measuring is it possible to evaluate a brand’s or a service’s performance on social networks and identify the average followers-to-consumers conversion rate.
With this work, there will be an accurate thermometer of what happens to your brand on social networks. Metrics can establish the future of marketing actions on social networks, that is, identify which actions were most effective, those that did not reach expectations or those that require adjustments.
Advertising and campaign management
Well-managed digital ads and campaigns are worth every cent of your investment. To achieve pre-established objectives, sponsored link campaigns on Google, Facebook, Instagram, TikTok, and even Waze, for example, aim to achieve the highest ROI (return on investment) possible.
Race has a team of trained professionals and results measurement tools to obtain fundamental data and insights for improving campaign performance and results. Integration with SEO work further improves campaign results.
Métrica e mensuração de resultados em redes sociais
Uma métrica é um sistema de mensuração que quantifica uma tendência ou característica e é utilizado para esclarecer fatos, analisar causas e pensar em eventos futuros. A mensuração de resultados em redes sociais é baseada em princípios do mercado social, ou seja, em reputação. Só com o monitoramento e mensuração é possível avaliar a performance da marca ou do serviço nas redes sociais e identificar a taxa média de conversão de seguidores para consumidores.
Com esse trabalho, tem-se um termômetro preciso do que acontece com sua marca nas redes sociais. As métricas podem determinar o futuro das ações de marketing nas redes sociais, ou seja, identificar quais ações foram mais eficazes, quais não atingiram a expectativa ou quais precisam de ajustes.
Social media monitoring
Currently, it is common to use social networks to criticize or praise brands. Therefore, companies must plan their communication based on analyzing social media conversations. In the hyper-connection age, observational research shows what users are commenting, discussing, and taking part in online.
Monitoring is inherent to good strategic communication planning and offers a good source of information generated from sharing news on social networks. Interpreting the collected data makes it possible to identify the perception of the targeted audience, understanding user behavior and mapping trends.
Monitoring can be applied to a variety of products and services, such as a brands, artists, advisory services, media lead generation, market research, governments, politicians, campaign engagement assessment, and second screen analysis.
For a company to grow, it is necessary to make its work known and to establish if its product is attractive to consumers. To leverage sales, product presentations need to be clear, objective, and well-structured, aiming to secure new customers.
Content marketing is about producing specialized content for digital media that seeks effective results. This is an effective way to generate engagement with the target audience, through relevant content for each business segment. Unlike advertising, content marketing seeks to create unique and customized content, aimed at a specific, previously established audience.
Digital Campaigns
Nowadays, the Internet is the most efficient means of communication for strengthening the relationship with a company’s target audience. Online, it is possible to advertise new products, position a brand or company in a specific market, generate leads, increase awareness, and measure results for preparing new strategies.
Digital campaigns are comprehensive forms of impact, such as designing surveys, banners, and content for target audiences. To create a digital campaign on social networks or search engines, it is necessary to plan strategically, create banners, interactive releases, boost, create programmatic media, and develop digital content.
SEO Consulting
As in the offline world, the digital environment also has competition and needs tools for expanding impact. In the Internet’s case, users who look for services or products using search engines such as Google are limited to the first or, at the most, the second results page.
To improve website positioning in search engines, SEO (Search Engine Optimization) is the tool that enables optimizing websites by suggesting keywords and indexing codes that influence search engine rankings. If the company appears among the first Google search results for a given service, there is an increase in requests for quotations.
SEO analytics reports
SEO (Search Engine Optimization) is a strategy that enables optimizing websites by indexing data in search engines, such as Google. Monitoring needs to be done on a daily basis, since the ways for working on the Internet are constantly changing.
For better effectiveness and developing new SEO strategies, the analytical report aims to present all the work performed over the period, aiming to generate relevant data that bring an overview of the company’s image in the digital environment.
Creating and managing newsletters
One of the most used tools among the different types of communication with a company’s target audience is the newsletter, which consists of a recurring information bulletin. With variable frequency and subjects according to each industry, the newsletter needs to have a well-defined layout – as this ensures a good impression – and relevant content for readers.
As it is flexible, a newsletter fits any type of company and can be used both in external and internal communication. Disclosures are made by email and usually contain the company’s main news during a given period, new blog texts, informative graphics on sales. and other relevant information.
Email marketing
Disseminating information about a company’s products or services is as important as the quality of what is offered. With the Internet, more alternatives have emerged for impacting potential customers. That is, instead of customers reaching the company through the website, the company selects the target audience and presents its products or services by email, which is also called email marketing.
To ensure better receptivity and avoid the trash, marketing emails need to have a structured and characteristic layout, which makes users always remember the company. In addition, relevant texts are key elements in attracting customers’ attention and encouraging them to read all the information contained in the message.
Producing content for corporate websites and blogs:
Nowadays the corporate world is also inserted in the digital environment. However, in addition to having a website, the content needs to be relevant and of quality for the readers. Producing customized content on corporate websites or blogs enables a closer relationship with users and, consequently, attracting new clients.
The content served must present updated information and news about the company and its products for everyone visiting the website. Therefore, producing customized content for customers, combined with a SEO strategy, helps the website to become a reference in the subject and improves its positioning in Google’s organic search, strengthening the institution’s image.
Content production for corporate websites and blogs
Nowadays the corporate world is also inserted in the digital environment. However, in addition to having a website, the content must be relevant and of high quality for the reader. The production of customized content on corporate websites or blogs allows you to get closer to users and, consequently, the adoption of new customers.
The content conveyed must present up-to-date information and news about the company and its products for everyone who visits the website. Therefore, the production of customized content for clients, combined with an SEO strategy, helps the website to become a reference on the subject and improves its positioning in Google’s organic search, reinforcing the institution’s image.
For each action, each product launch or even specific dates, certain relationships with certain stakeholders are necessary. To relate with online influencers, some companies use press kits.
The Race Communications team can create, produce, send, and even measure the results of a press kit distribution action. In recent years, we have produced hundreds of kits that were distributed to thousands of digital influencers, impacting millions of people.
Measuring results with influencers
Initiating an action with online influencers, sending a press kit, inviting all the most important bloggers in your industry one by one and not measuring the results that the actions have generated can be a problem for justifying the investment in this activity within the company’s strategy.
If your company needs to measure the results of an action with digital influencers, please check with our team of specialists and find out how we can help you.
