Race was founded in 1999 and has since continuously grown and diversified its operations.
Our team is composed of journalists, public relations specialists, designers, marketing experts, and advertising professionals. With extensive experience and complementary skills, we tailor our strategies to each client’s specific needs.
From strategic planning to tactical and operational execution, our communication services are fully integrated to align with and support our clients’ objectives. We deliver strategic corporate communication solutions designed to reach, impact, and engage a broad range of stakeholders – from journalists and digital influencers to employees, communities, and end consumers.
In addition to a strong regional presence throughout Latin America, Race is also part of the Public Relations Global Network (PRGN), providing access to international expertise and global reach. Within Brazil, we operate from two main offices in São Paulo and Rio de Janeiro, with teams based in Brasília, Paraná, Pernambuco, and the interior of São Paulo, ensuring national coverage with localized service.
Our purpose is to generate positive transformations in society through empathetic, fluid, and efficient communication.
To be the best corporate communication agency in Brazil, generating value in all our interactions.
Here at Race, we have some non-negotiable values that help build the Race way of being, namely empathy, commitment to results, and serious work done in an informal manner.
ROGÉRIO ARTONI
ROGÉRIO ARTONI
founder and executive director
Elected one of the 350 biggest Public Relations influencers in the world, according to PR Week Magazine (2016 and 2017). Led more than 50 media trainings for several of the agency’s clients: Ajinomoto do Brasil, Babcock, Senar, Porder Judiciário do Tocantins, Allianz Seguros, Porsche, Arup, Novartis, Sephora, among others.
WILSON BARROS
SERVICE DIRECTOR
Journalist, with an MBA in marketing and studying an MBA in People Management, Wilson has worked with corporate communications since 2000. During this period, he served large clients such as Ajinomoto do Brasil, Warner Bros., Bayer, Syngenta, and Globo Filmes.
Race was founded in 1999, and since then we have continuously grown and diversified.
Our team is made up of journalists, public relations professionals, designers, marketing professionals, and advertising professionals. It is a qualified and experienced team that conducts strategies according to each client’s needs.
From strategic to tactical, including operational, our communication services are integrated for meeting our clients’ objectives, totally aligned with their goals and strategic planning.
We work with strategic corporate communication solutions in an integrated manner for reaching, impacting, and engaging stakeholders, whether they are press professionals, digital influencers, employees, the community, end consumers, and others.
We currently have an office in São Paulo and one in Rio de Janeiro.
Race has important partnerships with international communication agencies, including PR Consulting (Portugal), PR Garage (Spain), and Apollo Strategic Communications (United Kingdom).
In addition, we are the only communication agency in Brazil that is part of the Public Relations Global Network (PRGN), a specialized network of agencies created 30 years ago that has 53 affiliated agencies on five continents. This partnership enables us to perform benchmarking with all agencies and exchange insights and experiences for serving foreign clients in Brazil and Brazilian clients abroad.
We are also the only communication agency in Brazil that is part of the Navigate Response network, which is specialized in crisis management and has over 40 agencies spread across 28 countries.
And finally, we are also affiliated with ABERJE, the most important communication professionals’ association in Brazil, and also with ABRACOM, the Brazilian Communication Agencies Association.
BRUNO UEHARA
internal communications manager
Journalist with experience in internal communications and writing on portals. Served clients such as Ajinomoto do Brasil, Allianz Partners Brasil and Groupe SEB, owner of brands such as Arno and Rochedo.
CLAUDIA LAWISCH
communications
manager
Journalist with experience in content production, press relations and corporate communications. Specialist in internal communication, management of communication channels and Diversity & Inclusion in Organizations.
DIEGO GANDOLFO
DIGITAL
MANAGER
Graduated in Advertising Production. With 15 years of experience in the Digital area, he has served Philips do Brasil and Lello Condomínios, in addition to the beauty market, with clients such as Dior, Lancôme, Carolina Herrera, Shiseido, among other players in luxury perfumery.
EUDES LIMA
communications
manager
Journalist and philosopher. PhD and master’s degree in philosophy from PUC SP. Postgraduate degree in economics from Unicamp. Notable for his political coverage in ISTOÉ magazine, as well as video interviews. Extensive experience as a press officer over the last 20 years. Strong focus on exposure strategies and crisis management.
For the best strategies, the best leaders!
MAIRA MANESCO
communications
manager
Public relations with a postgraduate degree in Business Communication. Finalist for the 2021 PR Professional of the Year Award. In the communications area since 2009, he has solid experience in relations with the media and stakeholders, crisis management and media training.
MICHELE COLOMBO
communications
manager
Public relations, with an MBA in corporate communications and a postgraduate degree in marketing. He worked for ten years as Corporate Communications and Sustainability manager at P&G Brasil.
ROSANGELA ARTONI
administrative
manager
Graduated in Marketing and postgraduated in Public Relations. Professional with extensive experience in administrative planning, human resources, negotiation with suppliers, accounting audits and team leadership, always with an entrepreneurial vision.
THIAGO EID
communications
manager
Journalist dedicated to corporate and institutional communication, he worked in the service of companies and organizations such as Syngenta, FIESP, J.P. Morgan, Piaggio Group, among others.
RODRIGO
FREITAS
communications
manager
Journalist and radio broadcaster, postgraduate degree in Strategic Management in Organizational Communication and Public Relations; and Integrated Communication Planning and Marketing.
LUCIANA MEDEIROS
head OF
DESIGN
Graduated in Advertising, Advertising and Marketing with an emphasis on Creation. He has more than 15 years of experience, the most recent working in corporate communications.
