Planning
Defining goals and tracing the best path for achieving them may seem like commonplace tasks for companies in any segment. However, when it comes to communicating with the internal audience, the impact of these actions can generate much productivity and improve team integration.
Even if your company has a team dedicated to Communication, we can join efforts with them in deploying a complete plan based on your employees’ expectations, data, and perceptions, thus connecting companies’ or entities’ vision, mission, values, culture, and purpose.
Customized communication outlets
Identification generates interest – there is no doubt about that. And this maxim also fits perfectly when we deal with communicating with the internal audience.
Customized tools, with formats and content in line with employees’ daily lives, expand this audience’s interaction and engagement.
You can count on us for diagnosing, planning, developing, and producing the specific outlet for your company. The process may result in a magazine, newspaper, mobile application, video, blog, or other format – there are many possibilities.
Measuring Results
Measuring is fundamental, as it enables understanding the path taken in internal communication – and reveals the need for eventual adjustments –, in addition to defining the best strategy for the company to reach even higher levels of engagement.
There are several ways to measure the efficiency of an action with employees: surveys that measure opinions, degree of satisfaction, and reading (or even the impact on the organizational climate), and others. As a result, better alignment between planning and deployment can be achieved.
Content production
Podcasts, videocasts, insights for the Intranet, employees’ app, electronic bulletin board, and/or online and print publications. There are many ways to convey your message to the internal audience, each with a specific content.
Race can produce content for your communication channels and even make strategic recommendations on what to publish in each of them.
Engagement Campaigns
Working in a company allows for a series of analogies with different areas. There are those who compare it to an orchestra, in which musicians get together for the perfect performance of a classical composition, and those who prefer to compare it with a rowing boat, where the athletes’ synchronized moves take the boat always forward.
Whatever the interpretation, there is no doubt that a focused team with clear objectives can make a difference for a company. In addition to being relevant, internal campaigns increase productivity and foster integration among employees.
Companies that treat their internal audience as a priority certainly have more than employees, they gain ambassadors! People who act like real fans. To achieve this result, a very well applied endo-marketing (internal marketing) strategy is needed, and communication’s most efficient pillar is precisely this passionate attitude.
Well-designed and structured endo-marketing is the best way to support actions focused on employee integration and engagement.
