TAKE CARE OF YOUR REPUTATION: HAVE YOU EVER HEARD OF EMPATHY MARKETING?

By Rodolfo Zanchin Even though the world we live in is getting more technological by the day, all institutions and businesses are made by people and for people. For this reason, it is becoming increasingly important that we make it clear to the target audiences that all this work is developed by humans who use […]

What is a press conference?

By Núbia Neves It is common in fiction to watch films that have a scene where journalists gather in a room and ask questions after questions for interviewees who are going through a crisis. Besides fiction, another occasion at which we commonly come across in press conferences, is in football: players and coaches sit in […]

What type of information can make news?

Not everything that happens inside a company is news. Not everything we think is relevant, is interesting for the public, or even interesting for the media. The analysis to understand why certain subject is newsworthy and others are not, requires previous knowledge about the routines of newsrooms. In his book “Assessoria de Imprensa e Relacionamento […]

Learn the mistakes that should be avoided in internal communication

By Núbia Neves The internal image of a company still may not be treated with the priority it deserves, however, communication between company and employees is as important as communication with any other stakeholder. If you asked “stakeholder?” Yes, you got it right. Employees are certainly one of the main targets that a company should […]

Social media can be great allies for companies that are coming to Brazil

By Alan Mariasch We are one of the most passionate people about the online world. According to a recent study by Conecta about our virtual habits, the young Brazilians connected to the Internet have an average of seven accounts in social media, and 96% of them are on Facebook, whose app is present in 88% […]

Media Training glossary

Assignment: guidance that reporters receive describing what kind of story will be made, with whom they should speak, where and how. It may also be the focus on any fact. Audience: method for measurement of affected people. Briefing: set of information on a given subject, project or service. Closing: when the journalists are producing or […]

Media Relations versus Communications Agency

By Maira Manesco Media Relations and Communications Agency define different activities and often cause confusion to the inexperienced and to professionals beginners. In general, all staff operate managing information between company/customer/product and its stakeholders. Generically, they both play more than the simple role of caring for the image of their client. The media relations is […]

What are key messages?

By Maira Manesco The key messages guide organizations to communicate and consolidate the main ideas of the brands/products/services to its stakeholders. These messages verbalize the personality of what will be exposed. Before a presentation to your audience; whether it is press, employees, government or community; it is important to define what are the messages that […]

What is an editorial?

By Maira Manesco Editorial is an article published in newspapers and magazines containing opinionated content. The point of view may be the company’s (media) or the writer’s (editor, columnist), without having to comply with the journalistic duty of impartiality. As in any published material, the editorial also has the objective of informing, but it is […]

What is a briefing?

By Maira Manesco Briefing is an English term for dossier or data collection. The tool is widely used in the areas of administration, public relations, design and advertising. With a briefing you can create the script solutions that the client is looking for, it is like mapping the problem and obtain clues to the answers. […]