Visual communication: 5 tips of what not to do
In the age of internet and multimedia connectivity, visual communication is gaining more and more prominence. In this scenario, companies of various sizes and sectors have invested in the area, due to the great impact on the target audience. That’s why we have separated five tips on what not to do with the visual communication […]
The Pharmaceutical Market and The Segmentation of Media Relations
By Filipe Andrade Media relations are not all the same! There are many different sectors and markets, all with their particularities and different opportunities. One example is media relations for the pharmaceutical market, an area that is rather specific, and with great potential to be explored. Within the pharmaceutical market, generally speaking, we can say […]
4 Reasons to Work with Radio Pitches in Media Relations
By Ana Carolina Lima Created in 1896 by the Italian Guglielmo Marconi, radio revolutionized distance communication. Because it’s such an old communication channel, the idea of using radio pitches today in a world full of cutting edge technologies may seem somewhat old-fashioned. Don’t be fooled! It’s worth rethinking the efficiency of this more traditional resource […]
How Many Spokespersons Should a Company Have?
By Lívia Caixeta In e previous post we talked about spokespersons here in the blog. In the text, written by Nubia Neves, she explains how important it is to have a well-prepared spokesperson. The subject now goes a little further. After all, how many spokespersons must or should a company have? Considering that the spokesperson […]
How To Measure Media Relations Results
By Gabriel Pedreschi Having hired a media relations service, how should the company interpret the achieved results from a specific action or from a monthly media relations service? Before approaching the subject of how the client receives the results report, it is worth remembering that every agency uses its particular method for measuring results, which […]
7 Tips To Get Journalists Interested In Your Pitch
By Mariana Morena Not every story idea suggested by a press office is actually a pitch or will even catch the journalists’ attention. Most of journalists receive hundreds of emails with daily press releases and most of them go straight to spam or the trash can. For this reason, we have come up with some […]
The Impact of Media Relations On Business Results
By Alan Mariasch Whenever we talk about the concept of media relations and how it can collaborate with the strategy of the client’s business, an interesting question comes up. How can we relate positive stories published in the media with effective results for a specific organization, such as increased sales? When we prepare a media […]
The Different Types of News Pitches That One Client May Use
By Marianne Mitsui The news pitch is used by journalists to list different themes to develop stories that can be published in the media. It’s the kick-off for the development of a story. In the routine of newsrooms, editorial meetings are held to choose the pitches, and the frequency depends on the type of media. […]
HOW CAN MEDIA RELATIONS HELP THE BRANDING OF YOUR COMPANY?
By Amanda Lima Executing good branding management means executing a good strategic plan that is able to make the consumer, at the moment of purchase, chose your product over another. It is in this that the concept of branding lies, or, in other words – “persuading outsiders to buy and insiders to believe”. The definition, borrowed […]
LOCAL MEDIA RELATIONS FOR MULTINATIONALS
By Daniela Dálio When entering the Brazilian market, a foreign company needs to pay attention to a series of challenges – economic, bureaucratic, cultural, logistical and others. And what doesn’t always happen initially, although it is highly recommended, is that communications and media relations should be included in this ‘basket’. It is essential that the […]