United Airlines – Communication case to be forgotten
By Daniela Dalio It has already been a year since the scandal an United Airlines passenger was dragged out of the aircraft, which generated negative response for the airline company all over the world. It is one of the worst examples of communication and crisis management in the history of PR and an example never to […]
Ops, A Crisis Hit. Now What?
By Maira Manesco Well, if you haven’t said this yet, at some point you will. The difference will be in what you do after you say this. Basically, there are two options: panic and have no clue of what to do or, as we hope that you will – be prepared and put your crisis […]
Transparancy And Agility Are Fundamental In Crisis Management
By Daniela Dálio One of the most dreaded situations for media relations professionals, being them on the agency side or the client side, is having to deal with crisis management in the media. It is an extremely delicate process which requires total transparency and agility to successfully manage the image and the reputation of the company. […]
COMMUNICATION IN TIMES OF CRISIS
By Lívia Caixeta The moment of political and economic crises which Brazil is going through has shown, with various examples, the importance of communications in this context, be it in internal communications, institutional communications or, especially, in media relations. The examples are many: Social Media: good communications management can, for example, null or ease an […]
What is a press conference?
By Núbia Neves It is common in fiction to watch films that have a scene where journalists gather in a room and ask questions after questions for interviewees who are going through a crisis. Besides fiction, another occasion at which we commonly come across in press conferences, is in football: players and coaches sit in […]
What type of information can make news?
Not everything that happens inside a company is news. Not everything we think is relevant, is interesting for the public, or even interesting for the media. The analysis to understand why certain subject is newsworthy and others are not, requires previous knowledge about the routines of newsrooms. In his book “Assessoria de Imprensa e Relacionamento […]
Learn the mistakes that should be avoided in internal communication
By Núbia Neves The internal image of a company still may not be treated with the priority it deserves, however, communication between company and employees is as important as communication with any other stakeholder. If you asked “stakeholder?” Yes, you got it right. Employees are certainly one of the main targets that a company should […]
Social media can be great allies for companies that are coming to Brazil
By Alan Mariasch We are one of the most passionate people about the online world. According to a recent study by Conecta about our virtual habits, the young Brazilians connected to the Internet have an average of seven accounts in social media, and 96% of them are on Facebook, whose app is present in 88% […]
Media Training glossary
Assignment: guidance that reporters receive describing what kind of story will be made, with whom they should speak, where and how. It may also be the focus on any fact. Audience: method for measurement of affected people. Briefing: set of information on a given subject, project or service. Closing: when the journalists are producing or […]
Media Relations versus Communications Agency
By Maira Manesco Media Relations and Communications Agency define different activities and often cause confusion to the inexperienced and to professionals beginners. In general, all staff operate managing information between company/customer/product and its stakeholders. Generically, they both play more than the simple role of caring for the image of their client. The media relations is […]