Corporate Social Medias – What Are They And Why Use Them?
By Filipe Andrade When we talk about corporate communications, we immediately think about a number of channels used for this, some more conventional (house organs, corporate TVs, bulletins) and other less conventional (video releases, for example). An even less conventional channel and one on the increase, is corporate social medias. They are platforms that can […]
Criticism On Social Media: 5 Tips On How To Deal With It
By Thamyris Barbosa Understand how to minimize the impact from criticism on social media You know that saying that goes: “It can always get worse”? It is completely true. And if you came across this text, it is probably because you are having or have had problems with criticisms on social media. That ironic comment […]
HOW WHATSAPP BUSINESS WILL HELP COMMUNICATIONS WITH CLIENTS
By Evelyn Spada In the second half of January, WhatsApp announced a new service for micro- and small businesses. The novelty WhatsApp Business facilitates communication with clients through resources such as sending automatic messages and the possibility to put information about the company on its profile. With the aim to facilitate the lives of its 1.3 […]
What is a press conference?
By Núbia Neves It is common in fiction to watch films that have a scene where journalists gather in a room and ask questions after questions for interviewees who are going through a crisis. Besides fiction, another occasion at which we commonly come across in press conferences, is in football: players and coaches sit in […]
What type of information can make news?
Not everything that happens inside a company is news. Not everything we think is relevant, is interesting for the public, or even interesting for the media. The analysis to understand why certain subject is newsworthy and others are not, requires previous knowledge about the routines of newsrooms. In his book “Assessoria de Imprensa e Relacionamento […]
Learn the mistakes that should be avoided in internal communication
By Núbia Neves The internal image of a company still may not be treated with the priority it deserves, however, communication between company and employees is as important as communication with any other stakeholder. If you asked “stakeholder?” Yes, you got it right. Employees are certainly one of the main targets that a company should […]
Social media can be great allies for companies that are coming to Brazil
By Alan Mariasch We are one of the most passionate people about the online world. According to a recent study by Conecta about our virtual habits, the young Brazilians connected to the Internet have an average of seven accounts in social media, and 96% of them are on Facebook, whose app is present in 88% […]
Media Training glossary
Assignment: guidance that reporters receive describing what kind of story will be made, with whom they should speak, where and how. It may also be the focus on any fact. Audience: method for measurement of affected people. Briefing: set of information on a given subject, project or service. Closing: when the journalists are producing or […]
Media Relations versus Communications Agency
By Maira Manesco Media Relations and Communications Agency define different activities and often cause confusion to the inexperienced and to professionals beginners. In general, all staff operate managing information between company/customer/product and its stakeholders. Generically, they both play more than the simple role of caring for the image of their client. The media relations is […]
What are key messages?
By Maira Manesco The key messages guide organizations to communicate and consolidate the main ideas of the brands/products/services to its stakeholders. These messages verbalize the personality of what will be exposed. Before a presentation to your audience; whether it is press, employees, government or community; it is important to define what are the messages that […]