What is an editorial?
By Maira Manesco Editorial is an article published in newspapers and magazines containing opinionated content. The point of view may be the company’s (media) or the writer’s (editor, columnist), without having to comply with the journalistic duty of impartiality. As in any published material, the editorial also has the objective of informing, but it is […]
What is a briefing?
By Maira Manesco Briefing is an English term for dossier or data collection. The tool is widely used in the areas of administration, public relations, design and advertising. With a briefing you can create the script solutions that the client is looking for, it is like mapping the problem and obtain clues to the answers. […]
What is an explanatory note?
By Marianne Mitsui When organizations or public figures are exposed to scandals, crisis scenarios or accusations, the press is quickly sharing the news. Therefore, the crisis management is important in defining the image of the company or the organization. Aiming to minimize the negative impacts on the media, the first thing to be done by […]
What is a follow-up?
By Maira Manesco When someone does the follow-up, it means they are estimating answers to a pre-established contact. Very common in the areas of buying and selling of a company, the action also has great importance to the media relations. As well as in the commercial area, in communication the follow-up completes the satisfactory sales […]
What is an assignment?
By Beatriz Carvalho Normally our life is full of compromises. To handle everything in 24 hours we need to organize and plan our day in order of relevance. We have pressing obligations and those who are not so urgent. This is why the journalist or the press secretary need to be organized in the face […]
Internal communications glossary
Annual convention: parties organized with the intention of bringing together all those involved with the company, outside the work environment, in a relaxed atmosphere for better relations between everyone. Box: a resource used to delimit the space of a supplementary text. It may contain extra information, a note or an observation. Circular: it is a […]
Do you know what makes a corporate communications agency?
The corporate communication agencies move through all the paths that an organization needs to go to be recognized by its public.
Media relations before and after the internet
The media relations work was born in the early 20th century with the work of Ivy Lee.
What is a story suggestion?
One of the press secretaries’ main goals is to disclose their client in the media.
What is clipping and its importance?
The clipping is a report which contains the monitoring and record of all materials available in the media.