5 benefits of a media training
The advantages of media training go far beyond just training spokespeople about how they should act during interviews.
To understand the importance of a spokesperson
The spokesperson is responsible for speaking on behalf of the company at times of crisis or not. Launches of new products, brands and presentation of results.
Media relations glossary
Media relations glossary Article: usually published in magazine, internet or newspaper of general circulation. This type of text discusses, analyzes and interprets a problem, issue or trend. One of the characteristics of the article is that it takes more time to research and produce than a news story.Articles are usually opinionated and reflect the […]
The profile of a press officer
The press secretary is the professional responsible for performing the mediation of communication between a company, organization, people and the media.