HOW TO IMPROVE YOUR BUSINESS THROUGH COMMUNICATION
By Filipe Andrade The first thing that any manager needs to know is that communication is not (and shouldn’t be) merely a department. The reason for being of an organisation depends on communication, and, therefore, it should be treated as an indispensable element of the institution. Its impact on the business, is, consequently, direct and […]
HOW ARE CHOICES OF TOPICS FOR INDOOR TV MADE?
By Gabriel Pedreschi With the everyday rush, not everyone manages to set aside a few minutes to watch the main domestic and international news. When trying to maintain a topic or information accessible at all times, even when time is scarce, indoor TV can be an excellent solution when placed in transit passages such as […]
LOCAL MEDIA RELATIONS FOR MULTINATIONALS
By Daniela Dálio When entering the Brazilian market, a foreign company needs to pay attention to a series of challenges – economic, bureaucratic, cultural, logistical and others. And what doesn’t always happen initially, although it is highly recommended, is that communications and media relations should be included in this ‘basket’. It is essential that the […]
COMMUNICATION IN TIMES OF CRISIS
By Lívia Caixeta The moment of political and economic crises which Brazil is going through has shown, with various examples, the importance of communications in this context, be it in internal communications, institutional communications or, especially, in media relations. The examples are many: Social Media: good communications management can, for example, null or ease an […]
TAKE CARE OF YOUR REPUTATION: HAVE YOU EVER HEARD OF EMPATHY MARKETING?
By Rodolfo Zanchin Even though the world we live in is getting more technological by the day, all institutions and businesses are made by people and for people. For this reason, it is becoming increasingly important that we make it clear to the target audiences that all this work is developed by humans who use […]
SEO TIPS TO HELP YOUR TEXT MAKE THE TOP SEARCH RESULTS
By Thamyris Barbosa Impeccable language and editing strategies are no longer enough to put your text among the most read of the week. These aspects are important, sure, even fundamental. However, they are not tracked by the search engines when finding the text in the ocean of information that makes up the internet. To make […]
HOW DO YOU ALIGN AN INSTITUTIONAL VIDEO WITH THE PRESENTATION OF THE COMPANY?
By João Andrade You already learned here that having a video presentation of your company can help your business a lot. Apart from connecting with the audience, a video on your site can favour the page on search engine sites such as, for example, Google. However, simply making the video is not enough. Its message […]
PEER TO PEER: THE NEW WAY OF DOING COMMUNICATIONS
By Rogério Artoni The days when people looked to authority figures for guidance and information are long gone or, at the very least, on a strong decline, as shown in the 2017 Edelman Trust Barometer. You might even say that the strongest influence on the public opinion, is the public itself. Maybe, we no longer trust […]
COMMUNICATION ALIGNED WITH THE COMPANY’S STRATEGY
By Maira Manesco The strategic planning is fundamental for determining the future success of an organisation. Having a carefully defined goal and implementing it brings innumerous benefits to the business, it is the guide to a structured development. When executives think about planning their businesses strategically, it means that they expect to create coherent and effective […]
MIND YOUR REPUTATION – THE IMPORTANCE OF HUMANIZATION
By Rodolfo Zanchin We live in an era that is getting more digitalized by the hour. For a long time, society has been discussing the Internet Of Things – flying cars, futuristic companies and increasingly automated services. However, have you ever stopped to think about what the impact of such changes will be? Every day […]