INSTITUTIONAL VIDEOS AND STREAMING SITES – HOW DO YOU GET VIEWS?
By Gabriel Pedreschi The current dynamism of the world makes companies look for innovations and great differentials to stay strong on the market. However, after an implemented change, how will the external public receive this information and become aware of the new steps taken? How will they even notice the work that is being done? […]
5 TIPS ON HOW TO IMPROVE THE COMMUNICATION IN YOUR COMPANY
By Thamyris Barbosa Make no mistake – good internal communication does not only depend on technical norms, strategic actions and the expertise of the team to be successful. No offence to these methods, but the following is important to point out: communication is much more than this. The good news is that it can be […]
HOW TO SUCCESSFULLY IMPLEMENT AN INDOOR TV
By Filipe Andrade One of the great products of internal communication, the indoor TV, or corporate TV, is, perhaps, the least used tool within organisations. This fact is, mainly, due to the cost involved in producing audiovisual material, which in general are more expensive than the majority of communication tools. However, it is fundamental that […]
Consultancy and diagnostics of communication
By Ana Carolina “In my company we have several different types of incentive programs”, “Of course my team is motivated.” Are you sure? How about hiring specialists on the subject to guarantee that everything is really alright? Good relations between the company and its employees is considered one of the most important factors for its […]
WHAT IS BRANDING?
By João Andrade To understand the meaning of the branding concept, we first need to understand what brand is. A brand has a set of the characteristics which attaches the needs of a consumer to a specific product; it is what differentiates one service from another. A brand can be a beverage, clothing, a […]
HOW CAN THE INTERNAL COMMUNICATION BE STRATEGIC?
By Carlos Massarico Engagement is the buzzword of the moment in companies that look to the future. Being able to rely on teams and employees who are truly motivated and committed to what they’re doing and who are proven to produce, generates growth and excellent results for businesses. And having within this process of renovation […]
THE IMPORTANCE OF NONVERBAL COMMUNICATION
By Bruno Uehara Knowing how to act during interviews with journalists is essential knowledge for any spokesperson who represents an organization or a company. Other than speaking in a clear manner, it is also of extreme importance to be aware of your gestures which can be telltale signs of, for example, discomfort or insecurity. Apart […]
First steps to internal communications management
By Ana Carolina Internal communications is fundamental to the good development of an organization. There are many important aspects that must be carefully managed to ensure that it fulfils its role, the main one being the dialogue between leadership and those under it. First, it is necessary to establish the importance of managers in the […]
Digital Marketing: the importance of colours
By Rodolfo Zanchim Have you ever thought about how many factors are necessary to position a brand in a digital environment? There are many, such as content, language, format – text, video, audio –, among others. And along with them, there is one more thing that must be considered: the colours! In case you are […]
Good communication can ensure the success of e-commerce
By Evelyn Spada We live in an era of accelerated changes. Technology is constantly presenting new ways and options to perform the most distinct tasks, in a more productive and comfortable way. A successful online store does not appear overnight, it is necessary to follow the transformations and to correspond to the user’s expectations. […]