What to say or not say about your company
Por Leydiane Alves As we know and have heard of it, the image you pass from your company says a lot about it. Knowing how to position yourself well in front of your clients and even your competition is a fundamental task to be highlighted in the market. And it is not just knowing how […]
Strategic planning with digital influencers
By Bruno Uehara Instead of what many people imagine, the press officer’s work does not only involves sending press releases and official notes. Besides the relationship with journalists, these professionals are also responsible for organizing actions and events with another important public: the digital influencers – also known as opinion makers or bloggers. Coveted by […]
What is an article?
By Olavo Cassiano Among many terms of the Portuguese language, we have the “article” as one that has lots of meanings. Commercial, legal, grammatical, academic and even journalistic, these are the areas in which the word “article” permeates to leave its understanding a little more complex. But let’s go! What is an article? Grammatically, we […]
What is a press conference?
By Núbia Neves It is common in fiction to watch films that have a scene where journalists gather in a room and ask questions after questions for interviewees who are going through a crisis. Besides fiction, another occasion at which we commonly come across in press conferences, is in football: players and coaches sit in […]
What type of information can make news?
Not everything that happens inside a company is news. Not everything we think is relevant, is interesting for the public, or even interesting for the media. The analysis to understand why certain subject is newsworthy and others are not, requires previous knowledge about the routines of newsrooms. In his book “Assessoria de Imprensa e Relacionamento […]
Learn the mistakes that should be avoided in internal communication
By Núbia Neves The internal image of a company still may not be treated with the priority it deserves, however, communication between company and employees is as important as communication with any other stakeholder. If you asked “stakeholder?” Yes, you got it right. Employees are certainly one of the main targets that a company should […]
Social media can be great allies for companies that are coming to Brazil
By Alan Mariasch We are one of the most passionate people about the online world. According to a recent study by Conecta about our virtual habits, the young Brazilians connected to the Internet have an average of seven accounts in social media, and 96% of them are on Facebook, whose app is present in 88% […]
Media Training glossary
Assignment: guidance that reporters receive describing what kind of story will be made, with whom they should speak, where and how. It may also be the focus on any fact. Audience: method for measurement of affected people. Briefing: set of information on a given subject, project or service. Closing: when the journalists are producing or […]
Media Relations versus Communications Agency
By Maira Manesco Media Relations and Communications Agency define different activities and often cause confusion to the inexperienced and to professionals beginners. In general, all staff operate managing information between company/customer/product and its stakeholders. Generically, they both play more than the simple role of caring for the image of their client. The media relations is […]
What are key messages?
By Maira Manesco The key messages guide organizations to communicate and consolidate the main ideas of the brands/products/services to its stakeholders. These messages verbalize the personality of what will be exposed. Before a presentation to your audience; whether it is press, employees, government or community; it is important to define what are the messages that […]