By Gabriel Pedreschi
With the everyday rush, not everyone manages to set aside a few minutes to watch the main domestic and international news. When trying to maintain a topic or information accessible at all times, even when time is scarce, indoor TV can be an excellent solution when placed in transit passages such as airports, shoppings and elevators.
However, to fulfil the purpose of informing with agility and precision, the news vehicles choose, following the news value criteria, the highlights of the day and necessary information, such as, for example, weather forecast and traffic.
Apart from the production of text, the usage of indoor TV enables the use of images and even the display of videos – something that wouldn’t be possible with print media. Another advantage of this media is the possibility of inserting advertisement segmented by target audience.
To learn more about indoor digital media, have a look at the post “How to successfully implement an indoor TV”
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