By Filipe Andrade
One of the great products of internal communication, the indoor TV, or corporate TV, is, perhaps, the least used tool within organisations. This fact is, mainly, due to the cost involved in producing audiovisual material, which in general are more expensive than the majority of communication tools.
However, it is fundamental that the communications manager looks at this tool, considering the great demand for audiovisual content in the past years. This is a demand which tends to increase. After all, in a video the organization is able to present its message in a clear, objective manner, with a much greater impact and in a shorter period of time (due to the speed that this type of content requires).
On the other hand, there are a few aspects which need to be considered:
- Content and format go together. The organisation should always prioritize a specific language for this product. Do not reuse content in other formats, such as texts for print media, memos, e-mails etc.
- For a good indoor TV, it is impossible to escape the obvious: the quality of the material. This requires investment in production, equipment and editing.
- In a world that is filled to the brim with images and content, it is certainly worth being different and pioneering, always avoiding the obvious.
- Image is everything! Decide on the topics considering the basic principle: “a picture is worth a thousand words”. Prioritize good quality images, which illustrates clearly and well what you want to say.
- Be objective! In audiovisuals, two minutes are almost an eternity. Therefore, use a clear language, easy to understand and convey your message without frills.
