CORPORATE EVENTS AS A NETWORKING TOOL
By Lívia Caixeta Expanding your network can generate unexpected results. Moreover, meeting new people means learning new things and having new experiences. All this can happen during a simple and informal conversation at a corporate event, for a example. Informal and relaxed environments favour new connections which can turn out to be fruitful in the […]
WHAT ARE FACEBOOK ADS AND HOW DO YOU USE THEM?
By Filipe Andrade One of the most used social networks in the world, Facebook, enables commercial profiles (pages) to intensify their presence and make it more dynamic to the audience, by financially investing in their posts. This tool is known as Facebook ADS. It works more or less like this – the user can sponsor […]
RACE TALKS – “BRANDS NEED TO LOOK BEYOND THE NUMBER OF FOLLOWERS”
Debate with Rafael Dantas (from the YouTube channel ‘Rango do Rafa’) and Julia Jaccoud (from the YouTube channel ‘A Matemaníaca’) discusses the potential of digital influencers as strategic channels. By Bruno Uehara Last Tuesday (23 of February) yet another edition of our knowledge sharing event Race Talks took place, where professionals from the communications […]
3 TIPS FOR PRODUCING AN INSTITUTIONAL VIDEO
By Thamyris Barbosa An institutional video can serve many purposes. It is an important ally in presenting your company to new employees or even to new clients (B2B or B2C). It can also be an excellent tool when promoting a new brand positioning or new products. Even if you hire a company to produce this […]
FACEBOOK’S NEWSFEED POLICY AND ITS IMPACT ON CORPORATE COMMUNICATIONS
By João Pedro Andrade On the second week of 2018, Facebook announced a new policy for its users newsfeeds. From that day on, and in the name of better social interaction, the social network returned to its origins, prioritizing content from users’ families and friends above content from brands and products. The measure costed Mark […]
HOW CAN MEDIA RELATIONS HELP THE BRANDING OF YOUR COMPANY?
By Amanda Lima Executing good branding management means executing a good strategic plan that is able to make the consumer, at the moment of purchase, chose your product over another. It is in this that the concept of branding lies, or, in other words – “persuading outsiders to buy and insiders to believe”. The definition, borrowed […]
HOW TO INITIATE THE INTERNAL COMMUNICATIONS OF YOUR COMPANY
By Rodolfo Zanchin Here on Race Communications’ blog, you can always find a lot of tips related to the communications area as well as future trends regarding the communications market. This time, the topic is somewhat of a delicate one, as many companies still do not invest in their internal communication. In this post, we […]
COMMUNICATION AT THE SERVICE OF COMPANIES – THE ETHICS DILEMMA
By Rogério Artoni, Executive Director Ever since the beginning of corporate communications, the discussion regarding the ethics of, or lack thereof, this work, has been present. The perception and rumour of this business has, among the public, for decades consisted of the idea that it is a dishonest business, which prospers by helping corporations making […]
FIRST STEPS TO MEDIA RELATIONS MANAGEMENT
By Malin Teles Knowing how to deal with the media is essential knowledge for any organisation wishing to create or maintain a good relationship with the public. Despite that the level of influence that the media has on public opinion is disputed, it is an accepted fact that media has great influence on what communications […]
STRATEGIES TO IMPROVE THE COMMUNICATION OF YOUR COMPANY
By Bruno Uehara There are several ways for a company to communicate effectively with its target audiences, the so called stakeholders. Be it with employees or with external audiences, a communications agency can identify possible faults in the processes and develop more adequate measures for each specific need. Below you can read about four examples […]