The Different Types of News Pitches That One Client May Use
By Marianne Mitsui The news pitch is used by journalists to list different themes to develop stories that can be published in the media. It’s the kick-off for the development of a story. In the routine of newsrooms, editorial meetings are held to choose the pitches, and the frequency depends on the type of media. […]
What is 360 communication and how to make use of it
By Thamyris Barbosa Understand what makes integrated communications such an important tool for your company 360 communication (or integrated communication) is a popular term, however, it is not always possible to visualize what this concept really means. For Wilson da Costa, PhD in communications, integrated communication consists in “the articulated connection of efforts, actions, strategies […]
6 things that should not be missing in your press release
By Filipe Andrade In media relations, it is fundamental to always remember one thing: a good press release, that is well targeted, will achieve its main objectives – attract journalists’ attention to the release and bring greater visibility to your organisation. However, a poorly structured press release and with unspecific targeting, results in a waste […]
What are AdWords?
By João Pedro Andrade At any given moment people all around the world use Google’s search tool to find what they’re looking for – be it a new dress, how to lose weight or that trip of their dreams. Now, imagine you as a business owner being able to put the name of your company […]
SEO integrated with press office or public relations
By Rogério Artoni The press office job has often been considered a distant partner of SEO (search engine optimization). Nowadays, the work involving SEO and press office activities must be thought of in an integrated way, because one service completes the other. SEO aims to improve the visibility of a website in search engines like […]
How do you map stakeholders?
By Maira Manesco Stakeholders are the groups of interest within or outside an organisation which are directly or indirectly impacted by it. Therefore, to maintain a good relationship, to map and manage them, is a crucial process so that the interested parties are involved with every action for the success of the company. Also known […]
HOW IS A MEDIA TRAINING DONE?
By Núbia Neves Having understood what media training is and why it is important, it is time to understand how it is applied. It is common that an invited journalist, sometimes famous, is hired for the media training, however, this is not a rule. When such participation happens, the action becomes more interesting, since a […]
FOUR TIPS FOR EFFECTIVE INTERNAL COMMUNICATIONS
By Malin H. Teles It is a common belief among many communications professionals that the importance of internal communications in organisations is underestimated by high management. Although this might be true in some cases, generally speaking, internal communications is usually considered high priority among managers. However, the problem is many times that even though it […]
How to do internal communications…
…and have a sustainable and healthy relationship with your employees By Lívia Caixeta The health of a company has a lot in common with the health of a human body. Just as our organism, a company depends on the commitment and effort of several groups in order to function. And thinking about this analogy, employees […]
HOW WHATSAPP BUSINESS WILL HELP COMMUNICATIONS WITH CLIENTS
By Evelyn Spada In the second half of January, WhatsApp announced a new service for micro- and small businesses. The novelty WhatsApp Business facilitates communication with clients through resources such as sending automatic messages and the possibility to put information about the company on its profile. With the aim to facilitate the lives of its 1.3 […]