Women’s Month Defines The Topic For Race Talks
By Malin H. Teles March was Women’s Month at Race Communications, and special attention was given to the topic of gender equality and women on the job market. Although the topic is always present on a day-to-day basis at the agency, we decided to pay some extra attention to the subject this month, in honour […]
Content Production For Internal Communications
By Gabriel Pedreschi The higher the number of employees in a company, the greater the challenge to reach all of them with the necessary information. For this reason, the help of a communications agency or consultancy is essential in producing content, assisting with the optimization of internal communications and the development of a strategy for […]
What Is PESO And Why Should Agencies Start Using It?
By João Pedro Andrade Currently, one of the most efficient methods for measuring results in communications is PESO – created by Gini Dietrich, CEO of the american PR company Arment Dietrich and author of the book Spin Sucks: Communication and Reputation Management in the Digital Age, which discusses how companies can communicate in a more […]
The History of Corporate Communications in Brazil
By Thaís Muniz Corporate communications is the term that refers both to internal– and external communications, that is, communications with employees, the public, partners and different institutions. It is therefore an essential aspect of communications that needs to be put into practice across the organization to improve the efficiency and effectiveness of its activities. Initially, […]
7 Tips To Get Journalists Interested In Your Pitch
By Mariana Morena Not every story idea suggested by a press office is actually a pitch or will even catch the journalists’ attention. Most of journalists receive hundreds of emails with daily press releases and most of them go straight to spam or the trash can. For this reason, we have come up with some […]
What To Do When Your Press Office Doesn’t Deliver Results
By Rogério Artoni Before answering these questions, you should evaluate and decide if what your business really needs is a press office. Many times, companies need other types of communications services or a communications consultancy. For example, a company with a very specific and unusual product will not have much space in the media. Working […]
The Impact of Media Relations On Business Results
By Alan Mariasch Whenever we talk about the concept of media relations and how it can collaborate with the strategy of the client’s business, an interesting question comes up. How can we relate positive stories published in the media with effective results for a specific organization, such as increased sales? When we prepare a media […]
Content marketing or content production
By Rogério Artoni Content marketing is, in fact, a term for generating content which brings effective results for a company through its digital platforms. Remember that people are increasingly avoiding advertising and seeking information that they consider relevant. Considering this, having a customized digital content production, targeted to your audience within your website or blog […]
The Ripple Effects of An Unstable World on Internal Communications
By Rogério Artoni In the past couple of years, the world has seen big political changes as well as a rise in nationalism and far-right extremism. We have experienced everything from a shaken European Union with the results of the Brexit referendum, to a baffled world when Donald Trump (a.k.a.self proclaimed “stable genius”) won the […]
Transparancy And Agility Are Fundamental In Crisis Management
By Daniela Dálio One of the most dreaded situations for media relations professionals, being them on the agency side or the client side, is having to deal with crisis management in the media. It is an extremely delicate process which requires total transparency and agility to successfully manage the image and the reputation of the company. […]