How To Measure Media Relations Results
By Gabriel Pedreschi Having hired a media relations service, how should the company interpret the achieved results from a specific action or from a monthly media relations service? Before approaching the subject of how the client receives the results report, it is worth remembering that every agency uses its particular method for measuring results, which […]
Corporate Social Medias – What Are They And Why Use Them?
By Filipe Andrade When we talk about corporate communications, we immediately think about a number of channels used for this, some more conventional (house organs, corporate TVs, bulletins) and other less conventional (video releases, for example). An even less conventional channel and one on the increase, is corporate social medias. They are platforms that can […]
How To Get Employees On Board In Times of Change
By Malin H. Teles All organizations go through changes at one point or another. Being these structural, cultural, changes in routines, or a combination of these, such as when a merger of two companies happens. Managing this is not an easy task and requires, apart from specific knowledge about the area subject to change, […]
Ops, A Crisis Hit. Now What?
By Maira Manesco Well, if you haven’t said this yet, at some point you will. The difference will be in what you do after you say this. Basically, there are two options: panic and have no clue of what to do or, as we hope that you will – be prepared and put your crisis […]
From the Golden Age of Journalism to Fake News – The Role of The PR Professional
By Daniela Dálio Ever since it hit the silver screens in the end of January, the film “The Post” has provoked a wave of nostalgia among communications professionals. The movie, directed by the renowned Steven Spielberg, and which was was nominated to an Oscar for Best Picture this year, tells the story of the dramatic […]
Criticism On Social Media: 5 Tips On How To Deal With It
By Thamyris Barbosa Understand how to minimize the impact from criticism on social media You know that saying that goes: “It can always get worse”? It is completely true. And if you came across this text, it is probably because you are having or have had problems with criticisms on social media. That ironic comment […]
Insights About Integrated Communications and Influencer Marketing
By Amanda Lima Surely, you have been impacted by some article or analysis that discusses how influence marketing is transforming advertisement. I dare to say that, ever since the topic surged, it has evolved significantly. We can assume that yes, there is a new model of structuring advertisement actions and this includes influencer marketing. However, […]
Infographics in Corporate Communications – More Efficient Communications
By Lívia Caixeta The communication with your public, no matter who they are, will only be efficient if the message that you intend to send, is received without unwanted noise interfering the transmission. In other words, the information needs to be seized in a clean and clear manner, without margin for alternative interpretations. This challenge […]
The Black Market of Fake Influencers
By Bruno Uehara Behind pages with millions of followers, you sometimes find “ghost profiles” who are not real people. The mini documentary “The Fake Influencer” reveals how easy it is to fake numbers. Digital influencers have conquered an important space in strategic planning in many different companies. With their high potential in reach and engagement […]
Micro Influencers And Customized Actions
By Filipe Andrade In the social media era, organisations and brands use a variety of tools to gain visibility and to get recognition in the digital world. For this purpose, they invest in people who can influence and engage potential customers. Terms such as bloggers and youtubers are common to name these so called influencers […]