Negative SEO
By Lívia Caixeta SEO, short for Search Engine Optimization, optimizes the mechanisms for keyword searches in search engines and is an increasingly important tool for content managers to improve the positioning of sites and blogs in the organic (unpaid) search results on Google. This strategy promotes visibility and credibility to the site or blog in […]
The Pharmaceutical Market and The Segmentation of Media Relations
By Filipe Andrade Media relations are not all the same! There are many different sectors and markets, all with their particularities and different opportunities. One example is media relations for the pharmaceutical market, an area that is rather specific, and with great potential to be explored. Within the pharmaceutical market, generally speaking, we can say […]
Why do Integrated Communication?
By João Pedro Andrade Integrated communication is a marketing strategy which has become popular over the last decade. The concept is rather basic: planning the communications actions for a brand or for a specific campaign in a way that they are carefully connected and communicates aligned messages. In other words, integrating all the communications tools […]
The Impact of GDPR On Companies Outside of The EU
By Malin H. Teles No one has escaped the information that the GDPR (The General Data Protection Law) came into effect on May 25th. It has a huge impact on businesses in the EU and EEA, but what does the regulation mean for businesses outside Europe? To be able to understand this, we first need […]
Owned Media and Its Advantages
By Evelyn Spada Every single day is like a championship final, where the competition for the best positioning in search engine rankings is increasingly fierce. Making a purchase decision, be it to buy a new mobile device or hiring a new communications agency, normally does not happen spontaneously, but after conversations and research on the […]
4 Reasons to Work with Radio Pitches in Media Relations
By Ana Carolina Lima Created in 1896 by the Italian Guglielmo Marconi, radio revolutionized distance communication. Because it’s such an old communication channel, the idea of using radio pitches today in a world full of cutting edge technologies may seem somewhat old-fashioned. Don’t be fooled! It’s worth rethinking the efficiency of this more traditional resource […]
How To Create Integrated Communications
By Filipe Andrade Establishing corporate communications, whether internal or external, is by itself a huge challenge; when well executed, it makes all the difference to an organization. When it doesn’t, it can have a tremendously negative impact.Creating integrated communications, by integrating both internal and external communications, forming a synergy between them, is a separate challenge. […]
How Many Spokespersons Should a Company Have?
By Lívia Caixeta In e previous post we talked about spokespersons here in the blog. In the text, written by Nubia Neves, she explains how important it is to have a well-prepared spokesperson. The subject now goes a little further. After all, how many spokespersons must or should a company have? Considering that the spokesperson […]
Increase Sales Through Corporate Communication
Let’s face it – corporate communication has no purpose in itself. It is not a goal but a means to an end. This end being, in most but not all cases, to increase sales of a product or a service. Now, the fact that communications is a means to an end does not mean it […]
What Problems Can Poor Internal Communications Cause?
By Lívia Caixeta Internal communications are gaining ground, little by little, in the corporate universe, mainly due to its strategic impact on the productivity of employees. In one of our previous post, “How can internal communications be strategic” Carlos Massarico explained very accurately one of the most important purposes that this tool fulfils: “In short, […]