Do you have an image to protect?
By Luiz Antônio Gaulia The Word Press Photo of the Year 2018 awarded the picture of Ronaldo Schemidt’s, from AFP, of a demonstrator in flames in the street of Caracas, during protests against the regime of Nicolás Maduro, in Venezuela. According to Canon, sponsor of the competition for 26 years, over 73 thousand pictures were […]
Public relations for the food industry
By Bruno Uehara In 2017, the food industry in Brazil took up their growth pace and billed over R$642 billion, according to ABIA survey (Food Industry Brazilian Association). The current time period is favorable to the segment and, like in supermarket shelves, there is a highly brand-disputed scenario, especially when we talk about space in […]
The role played by public relations in the market of franchises
By Evelyn Spada The market of franchises has grown 5.1% on the first quarter of 2018, in comparison to the same period last year, according to ABF (Brazilian Franchise Association). But, amidst this market in expansion, how to stand out and attract consumers that identify with the mission of the brand? This might be a […]
E-commerce and public opinion: a matter of relationship
By Thamyris Barbosa Meetings with specialized journalists may boost the reputation of companies and interfere on sales Coming into a store, shaking the seller’s hand, swiping the credit card. This is a routine that is less and less part of the consume habits of the Brazilian population. The facility, convenience, attractive prices and the possibility […]
Industry 4.0 will demand better communications skills
By Luiz Antônio Gaulia The internet of things drones, artificial intelligence, big data, researches on the brain and the alliance in stunning speed of digital, physical and biological. This isn’t fiction, it’s a dazzling reality that reaches the business universe and is transforming society. According to Klaus Schwab, executive president of the World Economic Forum and […]
How to measure content production results in internal communication?
By Amanda Lima Measuring results is always a challenging situation when, many times, we are talking about unattainable goals, very common within the communication universe. Satisfaction among employees of a company, for instance, is one of the “measurings” that we wish to evaluate as result of an internal communication plan. It seems a rather thankless […]
Integrated communication: redundancy of the 21st century
By Filipe Andrade I heard the other day from a communications professor that “integrated communication is redundancy”. Incredible as it may seem, his affirmation reflects the current dynamic of the market and form of communication. In the 21st century, the age of information and the rise of social network, an organization doesn’t (or at least […]
How to promote a company on social media
By Lívia Caixeta To promote a company on social media, you will need to putting in an appearance, being seen and remembered. These three aspects, extremely important for a company – small, medium or large -, are the base to promote your brand on social media. These tools, when well used, advance and grow in […]
My car has a malfunction – The importance of a PR agency
By Vanessa Assis Controversies, problems and crisis are facts that cause fear in most companies, but also can be effectively overcome with a good PR consultancy. But what about when companies choose not to consult an agency, or do the complete opposite of what is expected in a crisis management situation? Well, a disaster is […]
United Airlines – Communication case to be forgotten
By Daniela Dalio It has already been a year since the scandal an United Airlines passenger was dragged out of the aircraft, which generated negative response for the airline company all over the world. It is one of the worst examples of communication and crisis management in the history of PR and an example never to […]