By Marianne Mitsui
A media interview is the main activity performed in journalistic media in order to produce the necessary information to concrete a story. It is not only one of the most important practices but also implies caution and responsibility from the interviewee.
When it comes to interviewing a public figure or a spokesperson for a company, it is vital for the interviewee to undertake media training so that he/she has experience to behave properly in different places where the interview can take place, whether live on television/radio or in a press conference. The important is to have in mind the appropriate answers for each question and highlight the key messages.
In some cases, the interview can be via telephone or even via e-mail (these methods are common especially in online portals due to the constant demand for news). Anyway, it is through the interview you earn credibility in the media, strengthening the positive and transparent image of a company.
