Ops, A Crisis Hit. Now What?
By Maira Manesco Well, if you haven’t said this yet, at some point you will. The difference will be in what you do after you say this. Basically, there are two options: panic and have no clue of what to do or, as we hope that you will – be prepared and put your crisis […]
The History of Corporate Communications in Brazil
By Thaís Muniz Corporate communications is the term that refers both to internal– and external communications, that is, communications with employees, the public, partners and different institutions. It is therefore an essential aspect of communications that needs to be put into practice across the organization to improve the efficiency and effectiveness of its activities. Initially, […]
COMMUNICATION AT THE SERVICE OF COMPANIES – THE ETHICS DILEMMA
By Rogério Artoni, Executive Director Ever since the beginning of corporate communications, the discussion regarding the ethics of, or lack thereof, this work, has been present. The perception and rumour of this business has, among the public, for decades consisted of the idea that it is a dishonest business, which prospers by helping corporations making […]
Navigate Response establishes partnership in Brazil
Navigate Response and Brazilian communications firm Race Communications have formed a partnership to enhance response capabilities for maritime incidents in Brazil and to strengthen the services provided to Brazilian companies in the maritime and oil and gas sectors. Race Communications is a Brazilian PR agency with 15 years of expertise in corporate communications. The company […]
The importance of the mission, the vision and the value of a company
By Livia Caixeta Strategy or strategic planning is practically the first step to a successful company. This is actually what allows all other plans of a team or company to work and reach the desired goal. Everything and every aspects of a business revolve around this definition, which is essentially defined by the Mission, Vision […]
The media relations inserted in strategic planning
By Alan Mariasch Investing in media relations does not mean getting good publications in relevant vehicles or developing relationship actions with important journalists. What then justifies all the efforts and investments in this type of external communication? The answer to this question lies in the strategic planning of each company, and where the PR can […]
10 benefits of internal communication
By Filipe Andrade The possibilities and internal communication tools are diverse just like its benefits inside an organization are also numerous, not only for the organization itself but also for people who are part of it. Check out some of the (many) benefits of internal communication for a company: 1 – Credibility and Transparency In […]
What is a media interview?
By Marianne Mitsui A media interview is the main activity performed in journalistic media in order to produce the necessary information to concrete a story. It is not only one of the most important practices but also implies caution and responsibility from the interviewee. When it comes to interviewing a public figure or a spokesperson […]
Crisis reputation on the internet
By Beatriz Carvalho When companies are more concerned with immediate profits than the quality of its products and processes, ignoring the critical ability of its consumers, corporate crisis may be stimulated. There is a vital characteristic associated with crisis: its inevitability. In this context, any organization is likely to go through a time of crisis. […]
What is a LINK BUILDING?
By Rodolfo Zanchin Link building is the practice of getting the most from publications of links referring to a website. This type of publication influences and improves the position at Google’s organic search, Bing and other search engines, which will result in a higher number of hits in the website. Structuring the total external links […]