10 benefits of internal communication
By Filipe Andrade The possibilities and internal communication tools are diverse just like its benefits inside an organization are also numerous, not only for the organization itself but also for people who are part of it. Check out some of the (many) benefits of internal communication for a company: 1 – Credibility and Transparency In […]
What is a media interview?
By Marianne Mitsui A media interview is the main activity performed in journalistic media in order to produce the necessary information to concrete a story. It is not only one of the most important practices but also implies caution and responsibility from the interviewee. When it comes to interviewing a public figure or a spokesperson […]
Crisis reputation on the internet
By Beatriz Carvalho When companies are more concerned with immediate profits than the quality of its products and processes, ignoring the critical ability of its consumers, corporate crisis may be stimulated. There is a vital characteristic associated with crisis: its inevitability. In this context, any organization is likely to go through a time of crisis. […]
What is a LINK BUILDING?
By Rodolfo Zanchin Link building is the practice of getting the most from publications of links referring to a website. This type of publication influences and improves the position at Google’s organic search, Bing and other search engines, which will result in a higher number of hits in the website. Structuring the total external links […]
What is a Q&A?
By Rogério Artoni* Q&A, or Questions and Answers, is a tool commonly used in media relations. This document, sometimes confidential, contains possible questions and also probable answers to many issues in a company, service or product. To each action with the press it is possible to prepare a Q&A that predicts likely questions which a […]
What is a presskit in Brazil?
Some points are crucial for the PR agency and its client to gain more space in the Brazilian media. The offer of good pitches, with news and attractions, is a crucial point; good spokespeople with availability and well trained is also very important, however, still there’s a point even so especial as the others: keeping […]
Who is your public, businessman?
Among all the services that a company can hire, on the internal communications, is the house organ, business magazine or internal magazine, which is the media outlet that circulates inside of the company. That´s for this way that it will be possible to disclose important information, many times strategic and that, most of time, does […]
What is a company bulletin?
By Filipe Andrade Inside a company, the bulletin boards are important communication tools, usually directed to a larger number of employees. This tool is attached in places of great movement of people and shows in a dynamic and efficient way relevant contents to everyone from the organization. A company bulletin has more periodicity than other […]
What is media training?
By Alan Mariasch Media training is a training process of the spokesperson of an organization, with the aim of improving their ability to relate with journalists, either when giving interviews, events or relationship lunches. The media training is essential in any media relations strategy planned by the agency to its customers, before any proactive actions […]
What is press mailing list?
By Núbia Neves As important as the press release, the press mailing list is a vital tool to the media relations work. It has the data of the targeted journalists, such as: name, vehicle, publishing, telephone, email, etc. With a determined and selected mailing list it is possible to achieve much more effective results. Rogério […]