What is an exclusive interview?
By Alan Mariasch The media relations are responsible for managing the relationship between the source (companies or individuals) and the journalist. Therefore, it offers numerous tools when presenting your client for a possible interview: to convene a press conference, to send a source suggestion for your mailing contacts or suggest an exclusive interview. The exclusive […]
What is a press release?
By André Ranieri When it comes to external communication, the press release is one of the main tools for the public relations. It basically is a journalistic text about a specific client. The release is not sent to general public, but directly to the journalist through e-mail, which is why the material must be thought […]
When do I need media training?
By Rogério Artoni Media training is a preparation of professionals to know how to handle the press and become spokespersons for their respective companies. Generally this training aims to help the spokesperson to avoid errors during interviews, to understand how the media works, to know the interests of journalists and how to use, ethically, the […]
What is internal communication?
By Lívia Caixeta The name explains itself. But the processes by which this type of communication happens are innumerous and very important to a company. The thought you must have is that as important as generating spontaneous media in communication vehicles, a company must ensure that its employees are well informed and aligned with what […]
The importance of communications for the companies
We know the act to communicate is inherent to every human being. Since the prehistory, between 500,000 BC and 18,000 BC, when the humankind started to live in society, they realized the power and the importance of the communication, so they developed the language from many different ways – sounds, gestures, colors, draws, but the […]
PR: what´s that?
By Treicy Keller What does the press officer do? What is the difference between public relations and advertising? If I hire the services of a communications agency, will my company have articles published in the biggest newspapers of the country? There are many questions around this area and our proposal is to clarify them. In general, […]
Introducing the work of the PR Agency to the new client
The perfect harmony between the public relations agency and the client is essential to achieve good results. So it is indispensable, once the partnership is formalized, that the client understands some points about PR, among them: the journalist and the client relationship; how a story is published; the importance of the agility of the stories […]