By Lívia Caixeta
The name explains itself. But the processes by which this type of communication happens are innumerous and very important to a company. The thought you must have is that as important as generating spontaneous media in communication vehicles, a company must ensure that its employees are well informed and aligned with what is published about where they work.
Therefore, it is through Internal Communication that information and knowledge circulate vertically, from management to subordinate levels and vice versa, and between employees of the same level of subordination, horizontally. This way, and in many cases, this is the tool which will avoid a crisis situation in case of negotiations or other rearrangements in a large company, for example.
For the PhD in Communication Sciences, Marlene Marchiori, who is also member of the body of the speakers Aberje (Brazilian Association of Corporate Communication), “the pursuit of valuing internal communication must be understood as basic strategy of entrepreneurs who wish the effectiveness of their organization (…) It is through communication that an organization receives, offers, leads information and builds knowledge, taking better decisions.”
A recent study by Aberje, in partnership with the Institute DMR Consulting, for the search “Internal Communication 2012,” points out that the wall-newspaper, newsletter or print magazine are no longer usual. Nowadays, 50% of large Brazilian companies are betting on the intranet and e-mail as the main communication tools with their employees. In only five years, traditional vehicles declined 26%, which is astonishing for a segment that traditionally resists fads. The study also shows that 39% of companies already have daily media to its employees.
This is why sharing information and the circulation of knowledge are important aspects for the development of a company these days. This is why the entrepreneur needs to keep in mind that the handwork does not generate wealth anymore, but intellectual work does.
Check out some of the main tools of internal communication:
– Communiqué: it can be printed or sent by e-mail, being an essential resource for important announcements.
– Company bulletin: it is located in strategic areas and the wall can be very interesting for employees without access to e-mails and have not had time to read the announcements.
– Magazine: its periodicity is defined by the company. It is one of the most established ways of internal communication. It is where the news of the company is released and the value of the employees recognized, due to the fact that they are often the sources of the issue.
– Intranet: internal online system of the company, with multimedia content and very important in the engagement of employees, who increasingly spend more time working on computers. Many companies also have internal social networks.
– Newsletter: usually sent by e-mail, newsletters bring the latest news and company announcements to the employees, as well as relevant external information.
* Lívia Caixeta is director of Race Communications
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