Among all the services that a company can hire, on the internal communications, is the house organ, business magazine or internal magazine, which is the media outlet that circulates inside of the company. That´s for this way that it will be possible to disclose important information, many times strategic and that, most of time, does not relate to external audiences.
The process to produce a business magazine is really similar to what happens with a big commercial magazine, for example. It exists, in Brazil, an Editorial Council, formed by people who suggest the pitches (topics), help to produce the photography and give a direction for the texts. Each number has a central topic that, usually, composes the cover history and from it will be defined the reportage’s focus of all the publication.
It is interesting to establish an amount of pages and some fixed sections (spaces or columns). Usually, these sections highlight the company’s actions. Thenceforth starts the production of the news and of the images that rather, must be done by a professional photographer, because the pictures must have good quality. All the planning also must take into account all the company strategic events, so the distribution of the magazine and the reading can be efficient.
The final stage of the magazine production is done by the revision team, art and edition. The pages are “diagrammed” by a designer that ensures the harmony of the elements title, subtitle, main text, images (images and art). The last stage is the edition and, then the approval by the editorial council. All of this, before going to the graphics and being printed.
It is very important, in all this process, to take care of the deadlines. This implies observing the company’s event calendar in order that the expectations of the publication are reached. On average, a good quality magazine and with a reasonable number of pages, among 24 and 32, needs 2 months to be produced, approved and distributed.
Another interesting tip is doing this publication a communication medium that is the closer to the collaborators and partners, so it will be possible to have a good acceptation of the tool. And, furthermore, is fundamental, that all this process be supervised and have a direct participation of professionals as the ones from a communication agency.
By: Lívia Caixeta
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