To understand the importance of a spokesperson
The spokesperson is responsible for speaking on behalf of the company at times of crisis or not. Launches of new products, brands and presentation of results.
Media relations glossary
Media relations glossary Article: usually published in magazine, internet or newspaper of general circulation. This type of text discusses, analyzes and interprets a problem, issue or trend. One of the characteristics of the article is that it takes more time to research and produce than a news story.Articles are usually opinionated and reflect the […]
The profile of a press officer
The press secretary is the professional responsible for performing the mediation of communication between a company, organization, people and the media.
When do my business needs internal communication?
By Filipe Andrade Regardless the size, every business needs a good internal communication. This action, which is dynamic and dialogical, allows directors and managers to be closer to the team around a common purpose or, in this case, the business of an organization. Internal communication is first and foremost an informational activity and in small businesses can be […]
Who are the stakeholders?
By: Maira Manesco The stakeholders are the public of interest of an organization. They are the people interested in and involved voluntarily or involuntarily with the organization, where there is a specific purpose of relationship, bringing benefits for both parts. The public is the ultimate goal in the work of communicators, whether they are public […]
The importance of PR work for micro and small enterprises
By Stephanie Gomes Most of large companies have PR agencies and is easy to understand why it is so necessary for the business development . We often see reports in the media that a company needs to answer some charge or clarify a case involving his name or its employees. But the PR job […]
10 tips to promote your business on Facebook
By Alan Mariasch An online platform where more than 1 billion users of all ages and social classes, 76 million Brazilians (2nd in the world in number of registered). Increasing rates of digital inclusion in Brazil, with 36% of the population already owning smartphones and 83 million people who already have Internet access. Knowing all […]
Navigate Response establishes partnership in Brazil
Navigate Response and Brazilian communications firm Race Communications have formed a partnership to enhance response capabilities for maritime incidents in Brazil and to strengthen the services provided to Brazilian companies in the maritime and oil and gas sectors. Race Communications is a Brazilian PR agency with 15 years of expertise in corporate communications. The company […]
The importance of the mission, the vision and the value of a company
By Livia Caixeta Strategy or strategic planning is practically the first step to a successful company. This is actually what allows all other plans of a team or company to work and reach the desired goal. Everything and every aspects of a business revolve around this definition, which is essentially defined by the Mission, Vision […]
The media relations inserted in strategic planning
By Alan Mariasch Investing in media relations does not mean getting good publications in relevant vehicles or developing relationship actions with important journalists. What then justifies all the efforts and investments in this type of external communication? The answer to this question lies in the strategic planning of each company, and where the PR can […]