By Filipe Andrade
Regardless the size, every business needs a good internal communication. This action, which is dynamic and dialogical, allows directors and managers to be closer to the team around a common purpose or, in this case, the business of an organization.
Internal communication is first and foremost an informational activity and in small businesses can be held by the directors themselves, when informing staff the activities of the institution. This is because the manager-employee contact is much closer in these organizations.
On the other hand, in medium and large business, this closeness is interfered by the company size and the hierarchy.
In such cases, internal communication is taken to another level and with the help of media professionals such as public relations or journalists the company uses a variety of platforms that will act as mediators within the organization.
Among the internal communication media there are the information via intranet, such as bulletins and newsletters, the wall newspapers, magazines or house organ and radios and corporate TVs. The use of each platform is defined according to the content, the audience, and periodicity. For example, a training that will happen in a month can be posted on a wall newspaper which is closed every fortnight. However, when the same event takes place over two days, the best way to disclose the information is via intranet, for its immediacy. When the training is completed, the event can be reported in the magazine, which has a higher frequency, and as a continuous action of the company, presented on radio and corporate TVs in order to publicize the organization training program.
The media is also set to consider the public receiver of the message. In a large industry, for example, the number of people who has access to the content via intranet in general is well below the number of employees who daily can read the wall newspaper. The corporate radios and TVs and magazines, on the other hand, cover a greater number of people and their content must attend the entire team.
Like any other form of communication, the internal presupposes an interaction with its audience and the company must also be open and attentive to this return. For this reason, relationship actions with the staff are fundamental, aiming a closer relationship between managers and employees and promoting greater involvement in the philosophy of the organization.
Therefore, internal communication is essential for the development of a dynamic company, regardless of its size, with a team which is focused, attentive and, consequently, committed to the goals of the organization, providing increasingly satisfactory results.
*Filipe Andrade is a PR account manager at Race Comunicação
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