STRATEGIES TO IMPROVE THE COMMUNICATION OF YOUR COMPANY
By Bruno Uehara There are several ways for a company to communicate effectively with its target audiences, the so called stakeholders. Be it with employees or with external audiences, a communications agency can identify possible faults in the processes and develop more adequate measures for each specific need. Below you can read about four examples […]
HOW TO IMPROVE YOUR BUSINESS THROUGH COMMUNICATION
By Filipe Andrade The first thing that any manager needs to know is that communication is not (and shouldn’t be) merely a department. The reason for being of an organisation depends on communication, and, therefore, it should be treated as an indispensable element of the institution. Its impact on the business, is, consequently, direct and […]
PEER TO PEER: THE NEW WAY OF DOING COMMUNICATIONS
By Rogério Artoni The days when people looked to authority figures for guidance and information are long gone or, at the very least, on a strong decline, as shown in the 2017 Edelman Trust Barometer. You might even say that the strongest influence on the public opinion, is the public itself. Maybe, we no longer trust […]
When do my business needs internal communication?
By Filipe Andrade Regardless the size, every business needs a good internal communication. This action, which is dynamic and dialogical, allows directors and managers to be closer to the team around a common purpose or, in this case, the business of an organization. Internal communication is first and foremost an informational activity and in small businesses can be […]