The advent of corporate social networks and the new PLC being
The new forms of social, relational and mediatic interactions, the breaking of paradigms and innovation have made society, especially Brazilian society, assume a new world configuration. Increasingly present, the word “reconfigure” entwines physical and virtual space, incorporating itself into the context of society in all spheres. In organizations, it is no different. The era of […]
Gamify yourself!
A strategy increasingly used by the corporate world, the gamification engages employees, joins teams and retains customers With the advancement of technology, the world is increasingly connected and fast. The dense exchanges of information and the very high circulation of digital content represent great challenges for companies, which compete for the attention of the public. […]
5 strategies to find a way out of obvious in internal newsletters
When before us are modern and bold communication possibilities, such as new apps, platforms for finding digital influencers or SEO tools, thinking about the old and classic newsletter seems little innovative or exciting. However, despite seeming an old tool, newsletters still represent an efficient and necessary way to start conversations, generate leads, and maintain an […]
The importance of a well-structured internal communication
No matter how good, progressive and avant-garde your plans for the growth of your company are. They are in serious danger of failing if you are not successful in communicating them to your employees. This is where a fundamental tool of corporate communication comes in: internal communication. A good internal communication network can help in […]
Internal communication for millennials
Learn how internal business communication can be more efficient in the era of millennials Internal communication plays key roles in day-to-day business. Through it, it is possible to establish a mean of conversation between the board and the employees and to promote the collaboration and the team spirit between employees. But today, in the digital […]
Offline internal Communication: A Safe and Effective Strategy
In times of Whatsapp, Instagram, Skype, Facebook and e-mail, communication has become increasingly connected. And even though these means of communication are effective to convey a message, these platforms are not always the best for internal communication, that is, when sending messages to employees of a company. Even though it may seem weird to resort […]
Internal communication: where to begin?
Working on a company’s internal communication is crucial. Therefore we’ve listed five steps to kick-start and implement this relationship with the internal audience in your company, bringing tools and tips to put those actions into practice. The effectiveness of internal communication for a company can result in several gains, such as an increase in productivity, […]
Who is your company on social media?
By Evelyn Spada Every person, a universe. There are those who are more restless, those who like to give advice, those who dream, in short, there are innumerable characteristics that differentiate people. And with the brand is no different. Creating the personality and individuality of the company on social media can reveal a more humane […]
In times of tragedy, how a company should behave on social media?
By Thamyris Barbosa Watching the news hasn’t been easy lately. The year has hardly begun and Brazil has already accumulated a series of tragedies of all kinds. Whether it is business and government negligence or even fatalities. Hard times. And since there is no way we can’t be shaken in the face of these events, […]
The importance of buyer personas in a digital strategy
By Rodrigo Freitas It is no longer a novelty that we live in the digital age. There has never been so much progress in all spheres. Internet of Things and Artificial Intelligence are revolutionizing the world we have known so far. In a current scenario, the interactions have taken another proportion. It does not matter […]