Visual communication: 5 tips of what not to do
In the age of internet and multimedia connectivity, visual communication is gaining more and more prominence. In this scenario, companies of various sizes and sectors have invested in the area, due to the great impact on the target audience. That’s why we have separated five tips on what not to do with the visual communication […]
Endomarketing campaigns to generate engagement
Achieving good results is not only dependent on strategies aimed at promoting the external engagement of your company. It is essential to think about the best way to promote the capacitation of your team and work on internal communication among all. With that in mind, we will discuss internal marketing campaigns today to generate internal […]
Digital strategy and persona building
In the elaboration of this digital strategy the construction of the persona is a fundamental item. Building a brand reputation, both online and offline, is one of the primary goals of corporate communication. Once a company gains a positive perception from its target audience, it can also achieve business objectives, whether it is retail or […]
To speak for the company train more than oratory
[section_tc padding=’margin-top:1px;margin-bottom:1px;border-top:1px;border-bottom:1px;padding-top:1px;padding-bottom:1px;’][column_tc span=’12’][text_tc timing=’linear’ trigger_pt=’0′ duration=’1000′ delay=’0′] Representing a brand or organization in the press goes far beyond oratory training. It is about establishing an image that will represent that institution for an entire corporate and social community. One must keep in mind that communication is directly associated with building an image, because it is […]
Specialized Media Training and Professional Codes of Ethics
[section_tc][column_tc span=’12’][text_tc timing=’linear’ trigger_pt=’0′ duration=’1000′ delay=’0′] All it took was a camera and a microphone that all you had prepared to talk about disappeared! Direct contact with journalists – especially in press conferences or interviews – intimidates even the best articulated spokesperson. If it’s live, then it feels like you’re lost… That’s why media training, […]
Visual communication and brand repositioning: beer marketing cases
[section_tc padding=’margin-top:1px;margin-bottom:1px;border-top:1px;border-bottom:1px;padding-top:1px;padding-bottom:1px;’][column_tc span=’12’][text_tc timing=’linear’ trigger_pt=’0′ duration=’1000′ delay=’0′] It is no longer new talking about the fact that large beer labels, such as Skol or Brahma, have strongly restructured their way of communicating to escape from the women, beach and barbecue theme. It is also almost pleonastic to associate Brazilians with beer consumption. But don’t give […]
Trade shows and events: invest in visual communication to attract customers
[section_tc padding=’margin-top:1px;margin-bottom:0px;border-top:1px;border-bottom:0px;padding-top:0px;padding-bottom:0px;’][column_tc span=’12’][text_tc timing=’linear’ trigger_pt=’0′ duration=’1000′ delay=’0′] Have you thought about investing more offline to attract customers? Today, we´ve separated tips to make no more mistakes in booth presentation and promotional materials and attract more sales. The secret is: at trade shows and events, invest in visual communication to attract more customers.[br_tc][nbsp_tc][br_tc]“Want to get attention? […]
5 diagramming tips for Instagram feed
[section_tc padding=’margin-top:0px;margin-bottom:0px;border-top:0px;border-bottom:0px;padding-top:0px;padding-bottom:0px;’][column_tc span=’12’][text_tc timing=’linear’ trigger_pt=’0′ duration=’1000′ delay=’0′] Instagram is the fastest growing social network in the world, with over 1 billion active users per month. Among these users, 80% follow the profile of some brand on the platform, according to data released by Instagram itself. But can your brand stand out on this platform and […]
Communication and trust
Trust is a state of mind. A way of looking at life in a positive way. Open to the other as a possibility of sum. Entrepreneurs and founders of big business (small ones too) are trusting people. They believe in their individual talent, believe in their product, service and believe in their dreams. These makers […]
Race interviews Kelly Fusteros, public relations and communication coordinator of Allianz Partners Brasil
The internal communication is a department planned and with scopes determined so that there is the interaction between the company and its collaborators. With it, one can enhance relationships and increase productivity, engagement, and even an organization’s financial outcome. And so, today’s post brings an exclusive interview with the public relations and communication coordinator of […]