The importance of buyer personas in a digital strategy
By Rodrigo Freitas It is no longer a novelty that we live in the digital age. There has never been so much progress in all spheres. Internet of Things and Artificial Intelligence are revolutionizing the world we have known so far. In a current scenario, the interactions have taken another proportion. It does not matter […]
Automation in Instagram: you can´t be too careful
By Bárbara Christan We are living the peak of Instagram. The app has been gaining form in recent years, increasing its base and reaching other age groups – parents, uncles, aunts and grandparents are migrating to the network. Suddenly, everyone plays the role of photographers, seeking the best click, and influencers, sharing consumer habits, books […]
Highlights in Costumer Service 2.0: first-person institutional positioning
By Amanda Lima In the digital environment, the concept of Customer Service has taken an up-to-now unknown proportion. As everything concerning the operation of enterprises in social network, experimenting, testing formats and strategies to understand how these new platforms would work was needed. The term Costumer Service 2.0 is nothing more than customer service for […]
Twitter: 280 characters that can decide information
By Gabriel Pedreschi Who would say that, 13 years after joining the networks (21/03/2006), Twitter has become one of the best and greatest means of communication, with great agility, great volume of sharing and, often when we think about journalism, the place where breaking news are shared. All this in 280 characters. The growth – […]
How to create integrated communications
By Filipe Andrade Establishing corporate communications, whether internal or external, is by itself a huge challenge; when well executed, it makes all the difference to an organization. When it doesn’t, it can have a tremendously negative impact. Integrating both internal and external communications, forming a synergy between them, is a separate challenge. The result of […]
Influencers: calculation of risks and measurement of results
By Lívia Caixeta It is increasing and noticeable to anyone that even remotely uses social networks the amount and the several types of influencers that come up almost on a daily basis. Relating to this niche became an almost mandatory path for brand disclosure campaigns, especially if we are talking about brands from the retail […]
Influence marketing for B2B enterprises
By Daniela Dalio One of the myths of influence marketing is that only B2C companies can be benefited, as by the nature of the business, the actions are tied to sales to the final consumer. Of course influence marketing campaigns for final consumers tend to have much more prominence, as they end up involving celebrities […]
Macro, micro and nano-influencers: paths for influence marketing
By Amanda Lima Now, in my twenties, it is curious to think that not long ago there was no Facebook or Instagram, our main social media in Brazil was Orkut – and its 12 photos per profile limit – and that we used to exchange texts via SMS, and not Whatsapp. Maybe this text reaches […]
The Evidence Ballet case: strategy and creativity in campaigns with digital influencers
By Thamyris Barbosa Influencer marketing was one of the greatest key players in the business communication scenario in 2018. If you have ignored the power of this tool in these last few months, know that you won’t be able to run away from it in 2019: your company’s communication will probably surrender to the approach […]
Virtual influencers: an alternative for brands to communicate with their audiences
By João Pedro Andrade When it comes down to fashion, Miquela Sousa is a trendsetter. Successful and politically engaged, the 19-year-old Californian girl, daughter of a Brazilian and a Spaniard, conquered the social networks of big brands, like Vogue and Prada. But Miquela… well, Miquela isn’t real. With over 1.5 million followers on Instagram, she […]