Digital influencers: from planning to action
By Bárbara Christan In a time when people are more and more connected, marketing strategies must adapt to trends and technological innovations that arise at every second. Instagram, one of the social networks on the rise in Brazil and the world, has already risen to the occasion, and provides more and more resources for online […]
Internal Communication System
By Luiz Gaulia How to get started with a strategic and significant internal communication job in your company? I developed a model, result of my classes at the Getúlio Vargas Foundation in Rio de Janeiro and Brasilia and also classes at the ESPM, Advertisement and Marketing Superior Education School, in São Paulo – talking and […]
Art: communication as a strategic tool to hit the audience
By Amanda Lima That the cultural market is an extremely competitive universe, we already know. This results, of course, in a sequence of challenges to be faced by cultural producers of several artistic segments. Launching oneself in the market involves fighting for sponsorship, understanding and adapting to processes of the culture statute and, mostly, standing […]
How to worsen a crisis through social media
By Thamyris Barbosa Learn what NOT to do through the case of the hypermarket chain Carrefour, in Brazil In one day, the post of a sale on the fruit and vegetable sector on social network shows little engagement. In the next day, the same content overcomes 300 thousand comments. The crisis’ bursted! That is how […]
Media Training: important to contain crises and so that crises are not created
By Vanessa Assis The image of the company is something as important as sensitive, and representing it means being the “guardian” of its good reputation, a task that may not be so simple, especially when we are dealing with the press, or, in worst hypothesis, when we have to deal with an image crisis. The […]
Public relations: strategy in the construction of image and reputation of organizations
By Rodrigo Freitas People and organizations have always struggled vigorously to build a positive image before their equals and audiences. Having a good reputation is a dream that goes back many centuries. Despite having been one of the most horrific persecutor of Jews between the years 1226 and 1270 (Middle Ages), the King Louis IX […]
Not only about media relations, not only about advertising, but both and more
By Rogério Artoni We are constantly being struck by information. Even our leisure ends up in a quest for producing, rolling up our feed on social media or distracting us with anything. Once my free time was interrupted by a conversation on the plane, where a kid, dealing with their own inactivity, asked his mum […]
Fake News and internal communication
By Luiz Gaulia Fake News disturb the everyday lives of companies for a long time and have given an upgrade in the gossip network Currently, the lying narratives and fake news have gained longer legs and now run faster through companies’ hallways, gaining space and attention through digital platforms and interlocutors that never move their […]
Digital presence: why is it essential to build a good website?
By Amanda Lima When you are searching for some product, solution or service and does not know where to begin, I figure that one of your starting points is making a quick search on Google to check whether you can find one or more companies that can solve your problem. In order to analyze the results, […]
Public relations briefing, essential on everyday life
By Gabriel Pedreschi For a public relations agency, elaborating any communications action, whether it is a press release or a press conference for big media outlets, the briefing will be the kick-off to achieve, at last, the expected result and coverage. After all, complying with the customer, since first steps, is essential for a well-succeeded work. […]