By Núbia Neves
Small, medium or large, no matter the size of your business, it is important to understand how the media relations can help you to boost your business. It is common to find companies that use this tool only in time of crisis, and the attention with the company’s image in this delicate moment is really essential. However, if the company creates a culture in which the communication valued, the management of a possible crisis will be even easier.
Small and medium-sized businesses, for example, have great potential for working with the media, this is because in most cases they have more willingness to meet the media, and a great potential to be explored. At the beginning of work, the media relations can help to boost the business, publicize a product or service through articles published in certain vehicles that reach all stakeholders. In addition, the growth of the company and the communication with its audiences through the media help to build a strong and trusted brand, which can attract consumers, partners and investors.
Large companies, which have a spontaneous exposure, should look for a media relations agency since the beginning of its rise. This is because the media. relations will help the company to trace communication plans with all its publics, targeting the right information to the right audiences. “Large companies influence the market, however, this information is important for investors, as well as the efficiency of the product is relevant to the consumer. For this reason, it is important for companies to understand what is news and to which media outlet it should be directed”, says Rogério Artoni, director of Race Communications.
Besides that, large companies are centres of experts and potential sources for the media.. It is essential to use this labor for the benefit of the company and, in this point, the media. relations can also help. A good media. relations creates opportunities for its client and consequently for its spokespeople to explore what the company can offer.
However, it is important to understand that to be in the media, the investment in innovation is permanent. It is essential that there is a constant search for talent and for improvements to your business. Although not all companies can have easy access to the news, they all have the potential to do so. Therefore, it is important to have a certain care regarding the news, transparency and flexibility to offer information and attend journalists.
Interested in this topic? Click here to see more information about this and other services offered by Race Communications, a Brazilian Pr Agency.
