Reactive media relations

By Nubia Neves It is not only from positive news that a company lives. Truths or lies are used against companies, products and services all the time in the media. This is another reason that proves the importance of having media relations. When we work with controversial companies or issues, it is very important that […]

When do I need internal communication?

By Filipe Andrade Despite having an even greater importance in times of crisis, internal communication is indispensable in the daily life of an organization, always. As Camilla Stivelberg argues in her thesis ‘Comunicação Interna: Gestão e Prevenção de Crises’, “all organizations are submitted to possible crisis, whether they have small proportions or become major disasters”. […]

The importance of public relations for international companies

By Alan Mariasch Brazil has never been so evident in the world and increasingly attracts more attention from multinational organizations. And not just because of the World Cup, but thanks to the great potential of its economy, which despite many bureaucratic, social and logistical challenges, grows at a faster pace than traditional powerful countries like Italy […]

10 benefits of having a Public Relations

By Rogério Artoni You probably already know how important communication is in business, but how it can be an ally to your business? We have already explained here on the Blog of Race Communications what is public relations and when a company needs this service. But it is important to note that through the PR, […]

What is the audio release?

By Maira Manesco The audio release, as well as the press release is a promotional material that displays information about a particular company and is sent to journalists intending to suggest stories for the media outlets. Usually used to announce news, launches and important information, the audio release is sent to AM and FM radio stations […]

What is a spokesperson?

By Marianne Mitsui Every company is subjected to intense media exposure, surrounded by different types of media outlets. To learn how to handle the press properly, organizations need a spokesperson speaking for them in order to transmit appropriate and honest messages. The spokesperson is a skilled professional able to explain clearly complex issues and therefore to […]

What is crisis management?

By Alan Mariasch All organizations are subjected to go through situations of abnormality and tension of greater or lesser degree. Therefore, crisis management is an activity that aims to minimize, reduce or if possible eliminate the impacts caused by these adversities, so the company has the lowest financial and reputational damage possible. Crisis management is a […]

10 tips to optimize your press release

By Rodolfo Zanchin The press release is still one of the main dissemination methods used by the press relations, and it is through the press release that the big media outlets can get information about a company, its products, events, among other things. To attract the attention of journalists and also of netizens, some specific techniques are required. […]

What is a boilerplate?

By Maira Manesco Communication professionals often use a kind of special language for treating certain terms of the area, which often confuses the novice on the subject. One of these terms is the boilerplate, the topic of our today’s post. Created in the seventeenth century, the term alluded to the steel sheet used in the manufacture of steam […]

When do a company needs a media relations?

By Núbia Neves Small, medium or large, no matter the size of your business, it is important to understand how the media relations can help you to boost your business. It is common to find companies that use this tool only in time of crisis, and the attention with the company’s image in this delicate moment is […]