By Maira Manesco
The audio release, as well as the press release is a promotional material that displays information about a particular company and is sent to journalists intending to suggest stories for the media outlets.
Usually used to announce news, launches and important information, the audio release is sent to AM and FM radio stations editorial that the client wishes to inform. The file is recorded in MP3 format and sent to the press mailing by email to check and download.
Sending the audio release is particularly suitable for relevant stories for radio programs such as a product launch or brand and a testimony or interview with the spokesperson of the company, because the material with journalistic content arrives at the newsroom edited and ready to be published.
* Maira Manesco is a PR account manager at Race Comunicação
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