Company values through image management
[section_tc][column_tc span=’12’][text_tc timing=’linear’ trigger_pt=’0′ duration=’1000′ delay=’0′] Building a positive image of your company before the market is one of the goals of every business. One of the key strategies to achieve this goal is to portray the company’s values through image management, creating a striking reputation and thus assuming a clear positioning before its clients. […]
How to Increase Email Marketing Engagement
You are well aware of the importance of email marketing in your digital content strategy. Essential in the distribution of content, qualification and nutrition of leads, it is often from a good job in that format that you will influence the buying decision of your client. But if your opening and click rates are dropping, […]
Communication and trust
Trust is a state of mind. A way of looking at life in a positive way. Open to the other as a possibility of sum. Entrepreneurs and founders of big business (small ones too) are trusting people. They believe in their individual talent, believe in their product, service and believe in their dreams. These makers […]
Race interviews Kelly Fusteros, public relations and communication coordinator of Allianz Partners Brasil
The internal communication is a department planned and with scopes determined so that there is the interaction between the company and its collaborators. With it, one can enhance relationships and increase productivity, engagement, and even an organization’s financial outcome. And so, today’s post brings an exclusive interview with the public relations and communication coordinator of […]
The advent of corporate social networks and the new PLC being
The new forms of social, relational and mediatic interactions, the breaking of paradigms and innovation have made society, especially Brazilian society, assume a new world configuration. Increasingly present, the word “reconfigure” entwines physical and virtual space, incorporating itself into the context of society in all spheres. In organizations, it is no different. The era of […]
Gamify yourself!
A strategy increasingly used by the corporate world, the gamification engages employees, joins teams and retains customers With the advancement of technology, the world is increasingly connected and fast. The dense exchanges of information and the very high circulation of digital content represent great challenges for companies, which compete for the attention of the public. […]
5 strategies to find a way out of obvious in internal newsletters
When before us are modern and bold communication possibilities, such as new apps, platforms for finding digital influencers or SEO tools, thinking about the old and classic newsletter seems little innovative or exciting. However, despite seeming an old tool, newsletters still represent an efficient and necessary way to start conversations, generate leads, and maintain an […]
The importance of a well-structured internal communication
No matter how good, progressive and avant-garde your plans for the growth of your company are. They are in serious danger of failing if you are not successful in communicating them to your employees. This is where a fundamental tool of corporate communication comes in: internal communication. A good internal communication network can help in […]
Internal communication for millennials
Learn how internal business communication can be more efficient in the era of millennials Internal communication plays key roles in day-to-day business. Through it, it is possible to establish a mean of conversation between the board and the employees and to promote the collaboration and the team spirit between employees. But today, in the digital […]
Offline internal Communication: A Safe and Effective Strategy
In times of Whatsapp, Instagram, Skype, Facebook and e-mail, communication has become increasingly connected. And even though these means of communication are effective to convey a message, these platforms are not always the best for internal communication, that is, when sending messages to employees of a company. Even though it may seem weird to resort […]