Who is your company on social media?
By Evelyn Spada Every person, a universe. There are those who are more restless, those who like to give advice, those who dream, in short, there are innumerable characteristics that differentiate people. And with the brand is no different. Creating the personality and individuality of the company on social media can reveal a more humane […]
In times of tragedy, how a company should behave on social media?
By Thamyris Barbosa Watching the news hasn’t been easy lately. The year has hardly begun and Brazil has already accumulated a series of tragedies of all kinds. Whether it is business and government negligence or even fatalities. Hard times. And since there is no way we can’t be shaken in the face of these events, […]
The importance of buyer personas in a digital strategy
By Rodrigo Freitas It is no longer a novelty that we live in the digital age. There has never been so much progress in all spheres. Internet of Things and Artificial Intelligence are revolutionizing the world we have known so far. In a current scenario, the interactions have taken another proportion. It does not matter […]
Automation in Instagram: you can´t be too careful
By Bárbara Christan We are living the peak of Instagram. The app has been gaining form in recent years, increasing its base and reaching other age groups – parents, uncles, aunts and grandparents are migrating to the network. Suddenly, everyone plays the role of photographers, seeking the best click, and influencers, sharing consumer habits, books […]
Digital marketing: ADS what are they
By Vanessa Assis In digital marketing, ADS are advertise embedded in some sites, such as Google and Facebook, that serve to attract audience. They serve both for the dissemination of paid products and for free content. For example, if the company wants to release an e-book (which can be accessed at no cost to readers) […]
Highlights in Costumer Service 2.0: first-person institutional positioning
By Amanda Lima In the digital environment, the concept of Customer Service has taken an up-to-now unknown proportion. As everything concerning the operation of enterprises in social network, experimenting, testing formats and strategies to understand how these new platforms would work was needed. The term Costumer Service 2.0 is nothing more than customer service for […]
Twitter: 280 characters that can decide information
By Gabriel Pedreschi Who would say that, 13 years after joining the networks (21/03/2006), Twitter has become one of the best and greatest means of communication, with great agility, great volume of sharing and, often when we think about journalism, the place where breaking news are shared. All this in 280 characters. The growth – […]
How to create integrated communications
By Filipe Andrade Establishing corporate communications, whether internal or external, is by itself a huge challenge; when well executed, it makes all the difference to an organization. When it doesn’t, it can have a tremendously negative impact. Integrating both internal and external communications, forming a synergy between them, is a separate challenge. The result of […]
Case: Surprise Box | Ajinomoto
Race Communication develops customized gifts that meet every type of budget and specific need. This service is an effective tool that reinforces the importance and relationship with your audience of interest, whether they are internal or external. Campaigns aimed at journalists and digital influencers are performed through press kits, which are sent with the goal […]
The importance of buyer personas in a digital strategy
By Rodrigo Freitas It is no longer a novelty that we live in the digital age. There has never been so much progress in all spheres. Internet of Things and Artificial Intelligence are revolutionizing the world we have known so far. In a current scenario, the interactions have taken another proportion. It does not matter […]