The importance of buyer personas in a digital strategy
By Rodrigo Freitas It is no longer a novelty that we live in the digital age. There has never been so much progress in all spheres. Internet of Things and Artificial Intelligence are revolutionizing the world we have known so far. In a current scenario, the interactions have taken another proportion. It does not matter […]
In war for influence, do not miss the target
By Luiz Gaulia Everyone gained voice and opinion power over the internet, isn’t it? An entire generation whose parents and grandparents did not even imagine having their pictures or texts published in newspapers and magazines now coexist with children and grandchildren interconnected with the world. Posting their pictures, their photos and talking about all kinds […]
Tolls that help in the search for digital influencers
By Rodrigo Freitas Each day digital influencers gain more space and notority. Today it is unthinkable to believe in a digital communication strategy without the usage of opinion leaders. It is not aimlessly that, with the goal of selling and launching products, building a relationship with a certain audience or increasing brand awareness, the brands […]
Influencers: calculation of risks and measurement of results
By Lívia Caixeta It is increasing and noticeable to anyone that even remotely uses social networks the amount and the several types of influencers that come up almost on a daily basis. Relating to this niche became an almost mandatory path for brand disclosure campaigns, especially if we are talking about brands from the retail […]
Influence marketing for B2B enterprises
By Daniela Dalio One of the myths of influence marketing is that only B2C companies can be benefited, as by the nature of the business, the actions are tied to sales to the final consumer. Of course influence marketing campaigns for final consumers tend to have much more prominence, as they end up involving celebrities […]
Macro, micro and nano-influencers: paths for influence marketing
By Amanda Lima Now, in my twenties, it is curious to think that not long ago there was no Facebook or Instagram, our main social media in Brazil was Orkut – and its 12 photos per profile limit – and that we used to exchange texts via SMS, and not Whatsapp. Maybe this text reaches […]
The Evidence Ballet case: strategy and creativity in campaigns with digital influencers
By Thamyris Barbosa Influencer marketing was one of the greatest key players in the business communication scenario in 2018. If you have ignored the power of this tool in these last few months, know that you won’t be able to run away from it in 2019: your company’s communication will probably surrender to the approach […]
Virtual influencers: an alternative for brands to communicate with their audiences
By João Pedro Andrade When it comes down to fashion, Miquela Sousa is a trendsetter. Successful and politically engaged, the 19-year-old Californian girl, daughter of a Brazilian and a Spaniard, conquered the social networks of big brands, like Vogue and Prada. But Miquela… well, Miquela isn’t real. With over 1.5 million followers on Instagram, she […]
Digital influencers: from planning to action
By Bárbara Christan In a time when people are more and more connected, marketing strategies must adapt to trends and technological innovations that arise at every second. Instagram, one of the social networks on the rise in Brazil and the world, has already risen to the occasion, and provides more and more resources for online […]
Internal Communication System
By Luiz Gaulia How to get started with a strategic and significant internal communication job in your company? I developed a model, result of my classes at the Getúlio Vargas Foundation in Rio de Janeiro and Brasilia and also classes at the ESPM, Advertisement and Marketing Superior Education School, in São Paulo – talking and […]