By Lívia Caixeta
Internal communications are gaining ground, little by little, in the corporate universe, mainly due to its strategic impact on the productivity of employees. In one of our previous post, “How can internal communications be strategic” Carlos Massarico explained very accurately one of the most important purposes that this tool fulfils:
“In short, strategic internal communication is the communication that is able to integrate every employee in the processes, objectives and goals of the company where they work, through a transparent and accessible flow of information. When these employees are aware of the direction of the company which they dedicate their time and effort to and when they believe in its missions, values and visions, this engagement becomes more natural and organic.”
On the other hand, when badly planned or badly executed, its consequences for the corporate environment can be serious. Recently, in her article “Four tips for effective internal communications”, Malin Teles brings up one of the possible consequences that poorly executed internal communications can bring:
“For example, failing to communicate well with employees often result in employee discontentment, lack of engagement and a high employee turnover. All which can be costly for the organisation.”
In extreme cases, considering that internal communication is the main forum for dialogue between managers, coworkers and teams, its absence can cause fatal consequences for a company: it can increase the distance between different hierarchical levels, contributing to the spreading of non official information – gossip – , the creation of a hostile work environment and, eventually, of a negative external image of the company.
Therefore, it is best not to leave any space for trouble! Define optimization strategies for the internal communications according to the reality and the needs of your company. If you would like to discover what you need to do to make your internal communication effective, contact us to learn more about what we can offer!
