Increase Sales Through Corporate Communication
Let’s face it – corporate communication has no purpose in itself. It is not a goal but a means to an end. This end being, in most but not all cases, to increase sales of a product or a service. Now, the fact that communications is a means to an end does not mean it […]
What Problems Can Poor Internal Communications Cause?
By Lívia Caixeta Internal communications are gaining ground, little by little, in the corporate universe, mainly due to its strategic impact on the productivity of employees. In one of our previous post, “How can internal communications be strategic” Carlos Massarico explained very accurately one of the most important purposes that this tool fulfils: “In short, […]
Criticism On Social Media: 5 Tips On How To Deal With It
By Thamyris Barbosa Understand how to minimize the impact from criticism on social media You know that saying that goes: “It can always get worse”? It is completely true. And if you came across this text, it is probably because you are having or have had problems with criticisms on social media. That ironic comment […]
6 things that should not be missing in your press release
By Filipe Andrade In media relations, it is fundamental to always remember one thing: a good press release, that is well targeted, will achieve its main objectives – attract journalists’ attention to the release and bring greater visibility to your organisation. However, a poorly structured press release and with unspecific targeting, results in a waste […]
FOUR TIPS FOR EFFECTIVE INTERNAL COMMUNICATIONS
By Malin H. Teles It is a common belief among many communications professionals that the importance of internal communications in organisations is underestimated by high management. Although this might be true in some cases, generally speaking, internal communications is usually considered high priority among managers. However, the problem is many times that even though it […]