Navigate Response establishes partnership in Brazil
Navigate Response and Brazilian communications firm Race Communications have formed a partnership to enhance response capabilities for maritime incidents in Brazil and to strengthen the services provided to Brazilian companies in the maritime and oil and gas sectors. Race Communications is a Brazilian PR agency with 15 years of expertise in corporate communications. The company […]
The importance of the mission, the vision and the value of a company
By Livia Caixeta Strategy or strategic planning is practically the first step to a successful company. This is actually what allows all other plans of a team or company to work and reach the desired goal. Everything and every aspects of a business revolve around this definition, which is essentially defined by the Mission, Vision […]
The media relations inserted in strategic planning
By Alan Mariasch Investing in media relations does not mean getting good publications in relevant vehicles or developing relationship actions with important journalists. What then justifies all the efforts and investments in this type of external communication? The answer to this question lies in the strategic planning of each company, and where the PR can […]
10 benefits of internal communication
By Filipe Andrade The possibilities and internal communication tools are diverse just like its benefits inside an organization are also numerous, not only for the organization itself but also for people who are part of it. Check out some of the (many) benefits of internal communication for a company: 1 – Credibility and Transparency In […]
What is a media interview?
By Marianne Mitsui A media interview is the main activity performed in journalistic media in order to produce the necessary information to concrete a story. It is not only one of the most important practices but also implies caution and responsibility from the interviewee. When it comes to interviewing a public figure or a spokesperson […]
Crisis reputation on the internet
By Beatriz Carvalho When companies are more concerned with immediate profits than the quality of its products and processes, ignoring the critical ability of its consumers, corporate crisis may be stimulated. There is a vital characteristic associated with crisis: its inevitability. In this context, any organization is likely to go through a time of crisis. […]
What is a LINK BUILDING?
By Rodolfo Zanchin Link building is the practice of getting the most from publications of links referring to a website. This type of publication influences and improves the position at Google’s organic search, Bing and other search engines, which will result in a higher number of hits in the website. Structuring the total external links […]
What is a Q&A?
By Rogério Artoni* Q&A, or Questions and Answers, is a tool commonly used in media relations. This document, sometimes confidential, contains possible questions and also probable answers to many issues in a company, service or product. To each action with the press it is possible to prepare a Q&A that predicts likely questions which a […]