What is a follow-up?
By Maira Manesco When someone does the follow-up, it means they are estimating answers to a pre-established contact. Very common in the areas of buying and selling of a company, the action also has great importance to the media relations. As well as in the commercial area, in communication the follow-up completes the satisfactory sales […]
What is an assignment?
By Beatriz Carvalho Normally our life is full of compromises. To handle everything in 24 hours we need to organize and plan our day in order of relevance. We have pressing obligations and those who are not so urgent. This is why the journalist or the press secretary need to be organized in the face […]
Internal communications glossary
Annual convention: parties organized with the intention of bringing together all those involved with the company, outside the work environment, in a relaxed atmosphere for better relations between everyone. Box: a resource used to delimit the space of a supplementary text. It may contain extra information, a note or an observation. Circular: it is a […]
Do you know what makes a corporate communications agency?
The corporate communication agencies move through all the paths that an organization needs to go to be recognized by its public.
Media relations before and after the internet
The media relations work was born in the early 20th century with the work of Ivy Lee.
What is a story suggestion?
One of the press secretaries’ main goals is to disclose their client in the media.
5 benefits of a media training
The advantages of media training go far beyond just training spokespeople about how they should act during interviews.
To understand the importance of a spokesperson
The spokesperson is responsible for speaking on behalf of the company at times of crisis or not. Launches of new products, brands and presentation of results.
Media relations glossary
Media relations glossary Article: usually published in magazine, internet or newspaper of general circulation. This type of text discusses, analyzes and interprets a problem, issue or trend. One of the characteristics of the article is that it takes more time to research and produce than a news story.Articles are usually opinionated and reflect the […]
The profile of a press officer
The press secretary is the professional responsible for performing the mediation of communication between a company, organization, people and the media.