What is clipping and its importance?
The clipping is a report which contains the monitoring and record of all materials available in the media.
5 benefits of a media training
The advantages of media training go far beyond just training spokespeople about how they should act during interviews.
To understand the importance of a spokesperson
The spokesperson is responsible for speaking on behalf of the company at times of crisis or not. Launches of new products, brands and presentation of results.
Media relations glossary
Media relations glossary Article: usually published in magazine, internet or newspaper of general circulation. This type of text discusses, analyzes and interprets a problem, issue or trend. One of the characteristics of the article is that it takes more time to research and produce than a news story.Articles are usually opinionated and reflect the […]
The profile of a press officer
The press secretary is the professional responsible for performing the mediation of communication between a company, organization, people and the media.
Reactive media relations
By Nubia Neves It is not only from positive news that a company lives. Truths or lies are used against companies, products and services all the time in the media. This is another reason that proves the importance of having media relations. When we work with controversial companies or issues, it is very important that […]
When do I need internal communication?
By Filipe Andrade Despite having an even greater importance in times of crisis, internal communication is indispensable in the daily life of an organization, always. As Camilla Stivelberg argues in her thesis ‘Comunicação Interna: Gestão e Prevenção de Crises’, “all organizations are submitted to possible crisis, whether they have small proportions or become major disasters”. […]
The importance of public relations for international companies
By Alan Mariasch Brazil has never been so evident in the world and increasingly attracts more attention from multinational organizations. And not just because of the World Cup, but thanks to the great potential of its economy, which despite many bureaucratic, social and logistical challenges, grows at a faster pace than traditional powerful countries like Italy […]
10 benefits of having a Public Relations
By Rogério Artoni You probably already know how important communication is in business, but how it can be an ally to your business? We have already explained here on the Blog of Race Communications what is public relations and when a company needs this service. But it is important to note that through the PR, […]
What is the audio release?
By Maira Manesco The audio release, as well as the press release is a promotional material that displays information about a particular company and is sent to journalists intending to suggest stories for the media outlets. Usually used to announce news, launches and important information, the audio release is sent to AM and FM radio stations […]