What is a spokesperson?
By Marianne Mitsui Every company is subjected to intense media exposure, surrounded by different types of media outlets. To learn how to handle the press properly, organizations need a spokesperson speaking for them in order to transmit appropriate and honest messages. The spokesperson is a skilled professional able to explain clearly complex issues and therefore to […]
What is crisis management?
By Alan Mariasch All organizations are subjected to go through situations of abnormality and tension of greater or lesser degree. Therefore, crisis management is an activity that aims to minimize, reduce or if possible eliminate the impacts caused by these adversities, so the company has the lowest financial and reputational damage possible. Crisis management is a […]
10 tips to optimize your press release
By Rodolfo Zanchin The press release is still one of the main dissemination methods used by the press relations, and it is through the press release that the big media outlets can get information about a company, its products, events, among other things. To attract the attention of journalists and also of netizens, some specific techniques are required. […]
What is a boilerplate?
By Maira Manesco Communication professionals often use a kind of special language for treating certain terms of the area, which often confuses the novice on the subject. One of these terms is the boilerplate, the topic of our today’s post. Created in the seventeenth century, the term alluded to the steel sheet used in the manufacture of steam […]
When do my business needs internal communication?
By Filipe Andrade Regardless the size, every business needs a good internal communication. This action, which is dynamic and dialogical, allows directors and managers to be closer to the team around a common purpose or, in this case, the business of an organization. Internal communication is first and foremost an informational activity and in small businesses can be […]