HOW WHATSAPP BUSINESS WILL HELP COMMUNICATIONS WITH CLIENTS
By Evelyn Spada In the second half of January, WhatsApp announced a new service for micro- and small businesses. The novelty WhatsApp Business facilitates communication with clients through resources such as sending automatic messages and the possibility to put information about the company on its profile. With the aim to facilitate the lives of its 1.3 […]
CORPORATE EVENTS AS A NETWORKING TOOL
By Lívia Caixeta Expanding your network can generate unexpected results. Moreover, meeting new people means learning new things and having new experiences. All this can happen during a simple and informal conversation at a corporate event, for a example. Informal and relaxed environments favour new connections which can turn out to be fruitful in the […]
3 TIPS FOR PRODUCING AN INSTITUTIONAL VIDEO
By Thamyris Barbosa An institutional video can serve many purposes. It is an important ally in presenting your company to new employees or even to new clients (B2B or B2C). It can also be an excellent tool when promoting a new brand positioning or new products. Even if you hire a company to produce this […]
FACEBOOK’S NEWSFEED POLICY AND ITS IMPACT ON CORPORATE COMMUNICATIONS
By João Pedro Andrade On the second week of 2018, Facebook announced a new policy for its users newsfeeds. From that day on, and in the name of better social interaction, the social network returned to its origins, prioritizing content from users’ families and friends above content from brands and products. The measure costed Mark […]
CASES OF SUCCESS IN MEDIA RELATIONS AND INTERNAL COMMUNICATIONS
By Filipe Andrade Two of the services, among others, that Race Communication offers are Media Relations and Internal Communications. In the city of Goiás, (where one of our offices is located), for example, Race was responsible for the implementation of tools for internal communication at the Laboratório Teuto (Teuto Laboratory), at Indústria Química do Estado […]
What is clipping and its importance?
The clipping is a report which contains the monitoring and record of all materials available in the media.
Crisis reputation on the internet
By Beatriz Carvalho When companies are more concerned with immediate profits than the quality of its products and processes, ignoring the critical ability of its consumers, corporate crisis may be stimulated. There is a vital characteristic associated with crisis: its inevitability. In this context, any organization is likely to go through a time of crisis. […]
What is a communication plan?
The communication plan is one of the basic tools for the Pr agency job. Is in it, that the agency establishes which way that the business communication will make, through analysis and studies about the company, and researches about trades and market. The planning is done to supply the enterprise’s needs before their stakeholders, also […]
What is a presskit in Brazil?
Some points are crucial for the PR agency and its client to gain more space in the Brazilian media. The offer of good pitches, with news and attractions, is a crucial point; good spokespeople with availability and well trained is also very important, however, still there’s a point even so especial as the others: keeping […]
Who is your public, businessman?
Among all the services that a company can hire, on the internal communications, is the house organ, business magazine or internal magazine, which is the media outlet that circulates inside of the company. That´s for this way that it will be possible to disclose important information, many times strategic and that, most of time, does […]