What is a company bulletin?
By Filipe Andrade Inside a company, the bulletin boards are important communication tools, usually directed to a larger number of employees. This tool is attached in places of great movement of people and shows in a dynamic and efficient way relevant contents to everyone from the organization. A company bulletin has more periodicity than other […]
What is press mailing list?
By Núbia Neves As important as the press release, the press mailing list is a vital tool to the media relations work. It has the data of the targeted journalists, such as: name, vehicle, publishing, telephone, email, etc. With a determined and selected mailing list it is possible to achieve much more effective results. Rogério […]
What is an exclusive interview?
By Alan Mariasch The media relations are responsible for managing the relationship between the source (companies or individuals) and the journalist. Therefore, it offers numerous tools when presenting your client for a possible interview: to convene a press conference, to send a source suggestion for your mailing contacts or suggest an exclusive interview. The exclusive […]
Introducing the work of the PR Agency to the new client
The perfect harmony between the public relations agency and the client is essential to achieve good results. So it is indispensable, once the partnership is formalized, that the client understands some points about PR, among them: the journalist and the client relationship; how a story is published; the importance of the agility of the stories […]