STRATEGIES TO IMPROVE THE COMMUNICATION OF YOUR COMPANY

By Bruno Uehara

There are several ways for a company to communicate effectively with its target audiences, the so called stakeholders. Be it with employees or with external audiences, a communications agency can identify possible faults in the processes and develop more adequate measures for each specific need. Below you can read about four examples of strategies to improve the communications of your company:

  • Personalized app

Newsletters and notice boards are traditional internal communications channels that are commonly used, but they don’t always catch the interest of the employees. Today, there are apps available that are designed specifically for companies, which allows you to send messages directly to the mobilephones of the employees and who facilitate interaction, displaying anything from important notifications to birthday calendars of the employees.  

YouTube, Facebook, Instagram, and even WhatsApp have become powerful propagation tools, as they generate engagement and spread content quickly, especially so called fake news. For this reason, it is fundamental that the planning of posts on social networks is done by professionals with experience in crisis management, something that can be solved through social media training.

  • Press kits

A press kit can be an efficient tool to create brand awareness or for promoting a campaign with digital influencers. For this strategy to reach the desired audience, communications agencies select suitable journalists and bloggers depending on the theme. Among the influencers, there are the more famous ones – who can charge big money for a small space in the – and, then there are the so called micro-influencers whose profiles have from 5000 followers and upwards, that are more accessible options.

  • Preparation for interviews

Achieving good results in interviews with the press is not an easy task, especially in situations of crisis. To avoid unexpected situations and common mistakes in the spotlight, it is important that the representatives of the companies – the spokespersons – are prepared to behave adequately, be it in a radio studio or in front of TV cameras. Media training, offered by specialized communications professionals, simulate real interview situations and give performance evaluations with tips on how to improve posture and speech, among other important points.